President at The 1, Thailand's number one leading digital lifestyle and loyalty platform under Central Group has been named a top 3 finalist for the 2021 Adobe Experience Maker Awards - The Experience Maker Executive of the Year (APAC) category. The awards are held annually to recognize Adobe Experience Cloud customers that are driving some of the world's most innovative and impactful customer experiences through digital transformation.
This year, The 1 emerged the only Thai company among the Adobe Experience Maker Awards finalists across 15 categories. Dr. Ton Chirathivat, President, The 1 - Central Group is also the first and only Thai executive who has been named a finalist by Adobe.
The 1 successfully transformed from a traditional loyalty points-based program, envisioned as the 'Central of Life' platform under the leadership of Dr. Ton with his young talented team. The changes include a new company structure, adopting the agile way of working, and culture with customer-centric at heart. Utilizing Big data as the core principle to understand the needs of each customer at an individual level and groundbreaking the technology foundation to build the platform that provides a truly personalized experience to each customer and connects to seamless shopping experiences. He has also led the team strengthening The 1 ecosystem by expanding partnerships into various industries covering all lifestyles.
The 1 is now Thailand's No. 1 Digital Lifestyle & Loyalty Platform that connects more than 18 million members to over 2,000 brands of Central Group and partners in the digital era through its 'The 1' application. The platform offers plethora of discounts, rewards, and content for all lifestyles. The application also includes advanced features to connect customer's online and offline shopping experience seamlessly, for example, transfer & redeem points, check point balance, scan to pay, track spending, etc. All of which has been processed via data insight and advanced technology to provide the best personalized experience that meets each individual customer's specific needs at precisely the right times and places.