Bitglass, the leader in Security Service Edge (SSE), today announced that it is boosting its market presence in Thailand as part of its larger APAC and Japan regional expansion. The appointment of Pun Kok "PK" Lim as Vice President of Sales for Asia?? Pacific and Japan reinforces the company's strategy to recruit the industry's best talent as it looks to increase market share leadership in the burgeoning Secure Access Service Edge (SASE) market.
International markets are fast becoming an integral component of Bitglass' success. With over 200 global partners, the Silicon Valley-based organisation has been expanding worldwide, accelerating sales and increasing its customer base. PK Lim's seasoned leadership and channel experience will help Bitglass grow its presence in Thailand, expand its security leadership and drive innovation in the Asia Pacific region's high growth SASE market.
"Globally, enterprises struggle to address the dynamic secure access requirements of remote work and cloud-first digital transformation," Jonathan Andresen, Senior Director of Products at Bitglass said. "The COVID-19 pandemic has normalised remote work and rapidly sped up the rate of digitalisation."
"Similarly in Thailand, Bring Your Own Device (BYOD) is here to stay. In tandem, the number of attacks on enterprise networks has also increased tremendously as hackers take advantage of outdated security measures and lack of visibility into applications on BYOD. The IT security organisations in Thailand need to rethink their approach and resources to secure all forms of communication amongst users, devices, apps, or web destinations."
"I'm excited to join the Bitglass team," said Lim. "Bitglass is clearly differentiated in the industry with its unique CASB technology and its innovative Secure Web Gateway (SWG) platform. The demand for our SASE solutions is accelerating across Asia-Pacific. I am looking to build a robust channel partner network to help organisations shift to a single point of control as Thai businesses look to invest in advanced security strategies."
With a proven leadership record at Blue Coat Systems, Palo Alto Networks and Nutanix, Lim brings extensive experience in enterprise networking and security with both customers and partners to fast-track business growth in Asia.
Bitglass has kicked off its distributorship efforts via its partnership with nForce Secure Public Company Limited (SET: SECURE), Thai value-added distributor specialized in Cyber Security with more than 15 years of channel and distribution experiences as well as powerful sales resources in Thailand. Partnering with nForce Secure, Bitglass Total Cloud Security Platform is ready to serve Thai Organizations both in public and private sectors with maximum 24/7 after sales service
Bitglass' Total Cloud Security Platform is the only secure access service edge offering that combines a Gartner-MQ-Leading cloud access security broker, the world's only on-device secure web gateway, and zero trust network access to secure any interaction. Its Polyscale Architecture boasts an industry-leading uptime of 99.99% and delivers unrivalled performance and real-time scalability to any location in the world. Based in Silicon Valley with offices worldwide, the company is backed by Tier 1 investors and was founded in 2013 by a team of industry veterans with a proven track record of innovation and execution.