Bangkok--Mar 15--MDK Consultants (Thailand)
The wait is over: Minor Food Group today rolls out 116 "The Pizza Company" outlets across Bangkok and 22 provinces in Thailand, all offering quality pizzas and pastas and other delicious dishes. The company has over 1 billion baht invested in restaurants in Thailand and is today the largest pizza chain in Thailand.
"We have been training our staff in the art of making pizzas The Pizza Company way since January 31 when we closed all 116 of our Pizza Hut outlets," said Minor Food Group CEO William E. Heinecke. "Today we introduce our own pizza restaurants. The Pizza Company will serve pizza lovers with what they have been looking for, using the finest and freshest ingredients available."
Pizza fans can now enjoy great meals from all 116 outlets of The Pizza Company. Mouth-watering dishes include 30 kinds of pizza, three different pasta and spaghetti dishes, and three types of garlic bread - bruschetta, regular and cheese.
The temptations continue with barbecued chicken wings, onion rings, fries and the freshest of salads including a special Caesar salad. And on top of great cuisine, there will be more drink choices, including all Pepsi soft drinks, draught beer, plus fine red and white wines.
"The Pizza Company uses many Thai ingredients in its dishes. Our special recipe tomato sauce is unique and aged for the best flavor. Our qality mozzarella and cheddar cheeses are specially made from the freshest milk in Thailand." Mr.Heinecke said.
The CEO added: "We will advertise in all media including TV, radio, print direct mail and billboard."
Mr. Heinecke also said the "Flavored to Excite" advertising campaign would help make The Pizza Company "the number-one pizza choice in Thailand".
The new one number delivery telephone number 1112 provides great convenience. The 1112 telephone number also enables customers to order Chicken Treat, Rotisserie barbecued chicken and hot & spicy fried chicken, Swensen's ice cream and Dairy Queen novelties. In addition, The Pizza Company guarantees a 30-minute delivery time and piping hot pizza on arrival because of The Pizza Company's patented special electric hot bag.
The Minor Food Group is today one of Thailand's leading food service operators with over 345 outlets under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King and Chicken Treat concepts. In addition to its restaurant operations, the Company also owns its own cheese and ice cream factories, as well as one of Thailand's leading institutional caterers.
For more information, please contact: MDK Consultants (Thailand) Ltd. Araya Srisilpsophon Nut Nakasuwan Tel.658-6111-20 End.
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