"Krungsri Auto", a leader in automotive finance under Bank of Ayudhya PCL, led by Mr. Congsin Congcar (left), Head of Krungsri Auto Group and Mr. Pornthep Tirasuntrakul right), Head of Krungsri Auto Marketing Division, Bank of Ayudhya PCL received the "Thailand's Most Admired Brand 2022" award in the automotive finance category for the tenth consecutive year and the "Market Leader Brand Award" for the second consecutive year.
Hosted by BrandAge Magazine, the awards were based on Thailand's Most Admired Brand & Why We Buy study.
The achievements demonstrate nationwide consumers' trust and recognition for Krungsri Auto as a market leader in automotive finance with superior product and service offerings, and customer experiences. The awards also underline Krungsri Auto as a pioneering brand with innovative solutions, from digital auto lending, data-driven personalized loan offerings to collaboration with partners across industries to comprehensively answer the needs of automobile users.
Established for 22 years, the Thailand's Most Admired Brand award is organized by BrandAge magazine and was based on the survey conducted with consumers nationwide to study various factors involving product purchases, such as brand image, employees and sales representatives, price and promotion, advertising, and communications. Meanwhile, the Market Leader Brand award is presented to leading top-of-mind brands with distinctive positioning, highest market share in the industry or business sector and outstanding marketing communication campaigns.