Targeting 9 billion baht in insurance premium in 2022
Krungsri Auto Broker, an insurance broker under Ayudhya Capital Auto Lease PCL, a subsidiary of Krungsri Auto, announced the "Tech & Talk" strategy to capture the insurance market, focusing on delivering convenient experience across digital platforms and in-depth consultation across touchpoints. Reinforcing its leading position in motor insurance business and expanding into other insurance segments, Krungsri Auto Broker expects to achieve 9 billion baht in premiums in 2022.
Ms. Chayathip Phanmanee, Managing Director, Ayudhya Capital Auto Lease PCL, said, "The insurance industry has seen interesting development shaped by the two megatrends. Firstly, the aging society has driven up healthcare expenses, leading to increased interests in insurance products. Secondly, advanced digital technology has given rise to the rapid development of innovative products and services. According to the report by Office of Insurance Commission, online insurance premiums account for only 2% of the overall market value in 2021, suggesting more growth opportunities."
"Krungsri Auto Broker is a leading insurance broker with strong customer base and comprehensive services in the motor insurance segment. We also offer other insurance products for everyday needs. To respond to the growth of the market and consumer demands, Krungsri Auto Broker will double down on enhancing convenience in customer experience and comprehensively answering customer needs."
This year, Krungsri Auto Broker will drive business growth under the "Tech & Talk" strategy:
- Tech (Convenient and friendly experience across all digital platforms): Krungsri Auto Broker's service currently covers all key digital platforms, from the website, GO Application by Krungsri Auto, and LINE Official Account, with the insurance assistant "KANA" facilitating customers in comparing premiums, filling information, making payments and sending online policy documents. This year, Krungsri Auto Broker plans to broaden its product offerings on the GO Application by Krungsri Auto, namely expanding life insurance product lines and adding travel insurance services. In the future, the insurance broker also plans to revamp "KANA" as a personal assistant for insurance portfolio management
- Talk (In-depth consultation connecting all touchpoints and various experiences): To enhance customers' confidence, Krungsri Auto Broker officers have been equipped with knowledge and expertise to provide advisory service across all products. Customers can also receive consultation seamlessly across all touchpoints, although they start their journey online. Additionally, the advisory is founded upon data analytics which enable the officers to offer customers the right products at the right time.
In this second quarter, Krungsri Auto Broker has launched marketing campaigns with focus affordability to help ease customers' burden during the challenging economic circumstances. The highlight campaign of Motor Insurance Type 2+ offers a minimum premium of 5,700 baht for cars and pick-up trucks and 8,900 baht for big bikes, with the option of 6-month cash installment*
"Throughout almost 30 years of our business operations, we have always believed that technology-driven efficiency must be accompanied by personalized and sincere consultation. We are confident that the 'Tech & Talk' strategy will be a key differentiator for Krungsri Auto Broker brand and driving force behind our growth. We expect the overall insurance premiums in 2022 to reach 9 billion baht, with 350 million baht in digital insurance premiums, further reinforcing customers' trust in both the motor insurance and general insurance segments," concluded Ms. Chayathip.
*Car and pick-up truck promotions start from 1 February 2022 - 30 June 2022 and big bike promotions start from 1 April 2022 - 30 June 2022. Terms and conditions as designated by Ayudhya Capital Auto Lease PCL.
About "Krungsri Auto Broker"
"Krungsri Auto Broker" provides non-life and life insurance broker services, under the operation of Ayudhya Capital Auto Lease PCL, a subsidiary of "Krungsri Auto," a leader in automotive finance business under Bank of Ayudhya PCL. "Krungsri Auto Broker" has been granted the non-life and life insurance broker license by the Office of Insurance Commission (OIC). Customers can access "Krungsri Auto Broker" services as well as receive insurance advisory via "Krungsri Auto Broker" Telesales at tel. 02-828-7888. Visit www.krungsriautobroker.com for more insurance product information and purchasing.