The biggest sales event of the year "26th Saha Group Fair" has begun to unlock exclusive offers for shoppers, bringing together arrays of products at special prices in over 1,000 booths, filled with amazing innovations and activities from now to 3 July at BITEC
The largest consumer goods sales event of the year, "Saha Group Fair," has grandly returned onsite between June 30-July 3, from 10:00 AM to 10:00 PM at Hall 98-100 BITEC, Bangna, with the concept of "Unlock Offers Amidst the Rising Living Costs." The Saha Group Fair has gathered commodity goods at low prices while offering a wide range of cutting-edge innovations and exclusive activities for all onsite visitors. Through massive e-marketplaces, e-commerce platforms and websites of brands under Saha Group online shoppers can also take advantage of unique discounts and promotions.
Mr. Thamarat Chokwatana, President and Executive Chairman of I.C.C. International Public Company Limited, as the Chairman of the Saha Group Fair, revealed that Saha Group is determined to make the 26th Saha Group Fair more noteworthy and spectacular than ever before. This would help consumers who are suffering from high living expenses and bring the On Site event back after a 2-year pause due to the COVID-19 pandemic. This is a significant gathering of over 100 companies under the Saha Group to join forces in offering consumer goods sales at special discounts of up to 90%, altogether in over 1,000 booths, comprising Food & Beverage products, home items, apparel, leather goods, shoes, cosmetics, sporting goods and electrical appliances. Participating brands include MAMA instant noodles, Farmhouse Bread, Kewpie Salad Dressing, Wacoal underwear, CW-X sports apparel, Guy Laroche, Lacoste, BSC Cosmetics, Welcare mask products, Enfant and Absorba products for babies, along with products from PAO, Suesat, Systema, Shokubutsu and Kodomo brands, etc. Shoppers can enjoy giveaway promotions, discount rates from commercial banks and financial institutions, as well as up to 50% discount delivery service from KERRY EXPRESS.
One highlight product sales zone is the Metaverse from brands under the Saha Group, including, Sahapat, Lion, CW-X and Welcare, which invite visitors to enjoy a distinctive virtual world shopping experience and activities. Other highlights include the Japanese Street that brings together top brands such as Daiso, Donki, Lawson, Waseda and Bunka to showcase and sell their products, the healthy product exhibition booths from SAHA GROUP Healthcare & Wellness and the B2B product sales.
This year, Saha Group also focuses on products that adhere to the BCG Model as many companies have altered their production procedures and switched to eco-friendly materials. For instance, Lion has pushed for a change in consumer behavior to stop using Single-Use Plastic by introducing the Lion Happy Refill car which encourages consumers to reduce plastic waste and save costs. In addition, the event also marks the launch of the KingBridge Tower project, a crucial milestone for the Saha Group in developing an office building for rent under the concept of The Spirit of Synergy. Equipped with the Smart Building technology and innovation, the KingBridge Tower is selected as the first 'CECI Pilot Project' in Thailand," Mr. Thamarat said.
As part of this year's innovation showcase, the 26th Saha Group Fair features many interesting innovation launches. Some examples are the shirts manufactured from recycled plastic bottles, underwear produced with recycled materials from the production process, clothing manufactured from fabric with fish scale collagen which helps hydrate and nourish the skin, ladies' bags made from apple peel and socks made of specific fibers containing Silver ION particles that protect against viruses, etc.
This year's Saha Group Fair also features special activities such as Wacoal Fashion Show, the mini-concerts of 4Mix, and Yes Indeed Band, the high school band that went viral across social media. The event is also packed with COSPLAY contests from Farmhouse, the make-up show using advanced makeup techniques, as well as the face and body art show with body painting techniques.
Mr. Thamarat further added that in addition to the onsite event, Saha Group also hosts the Saha Group Fair online with more diverse sales platforms including the 3 leading e-marketplaces platforms, namely, LAZADA, SHOPEE, JD CENTRAL, Saha Group's e-commerce platforms, namely, SAHAGROUPONLINE, ICC SHOPPING, IDF SHOPPING, SAHAPAT DELIVERY, LION SHOP ONLINE and the online TV, SHOP CHANNEL as well as over 20 official websites of the leading brands within the Saha Group. Online shoppers can enjoy up to 90% discount, together with exclusive promotions such as Buy One, Get One Free, Discount code, Add-on coupon code, Free delivery code, and the gold reward give-away for the top spenders. Those interested can find out more about the specific brands that offer online sales channels and their deals at sahagroupfair.com.