"Mama" is celebrating its 50th anniversary, reinforcing its position as an instant noodle brand that has been widely trusted among Thai consumers and affirming its commitment to continuing to develop and produce high-quality goods with a focus on value and delectable taste. This is to meet the diverse needs of consumers of all ranges, genders, and ages. Most recently, Mama has launched "Mama, Less Sodium Formula", its new product aimed at consumers who prefer healthy products in response to the modern lifestyle trends that demand simplicity and convenience while unveiling the 50th anniversary collection of NFT cards specially for the consumers with interests in digital assets.
Mr. Vathit Chokwatana is President AND Executive Director at Saha Pathanapibul PCL, the distributor of "Mama" instant noodles, revealed that "Mama" has been the instant noodles brand that has been trusted by consumers for the past 50 years. Over this period, "Mama" has consistently developed products that satisfy the needs of all consumer segments in terms of quality, nutritional value, and taste, as well as packaging that protects the environment and suits the lifestyle of customers who seek simplicity and convenience.
Most recently, "Mama" has introduced a brand-new product called "Mama, Less Sodium Formula," which is available in 4 flavours: Shrimp Tom Yom Flavour, Minced Pork Flavour, Shrimp Creamy Tom Yom Flavour and Instant Rice Vermicelli Clear Soup. We are confident that consumers will continue to favour these products as always.
"We ceaselessly put our effort to develop "Mama" so that its value and taste satisfy the diverse needs of all consumer segments. This encompasses the very first flavours on the market, namely chicken soup flavour, minced pork flavours and many other flavours including the popular Shrimp Tom Yum Flavour among Thai consumers. Mama also develops a variety of products such as Vegetarian Instant noodles, Instant Rice Porridge and Instant Rice Soup, as well as Mama OK. This is to ensure that the products can appeal to all consumer segments. From now on, "Mama" will continue to support Thai consumers by offering high-quality goods at prices that consumers can afford as much as possible, while also catering to the health-conscious consumers," said Mr. Vathit.
Additionally, the company has partnered with Bitkub Capital Group Holdings Co., Ltd (Bitkub) to debut the 50th Anniversary Collection of NFT Cards at the 26th Saha Group Fair taking place between June 30 - July 3, 2022, at the Bangkok International Trade & Exhibition Centre (BITEC Bangna). This partnership was made in response to the lifestyle of consumers who are interested in digital assets. This NFT card will be used for collecting items in the 50th Anniversary Collection. Mama has piloted the debut card sets in 3 designs, namely, Chicken Khao Soi Flavour card, Dried Jade Noodles Roasted Duck Flavour card and Whole Wheat Noodles Black Pepper Pork Flavour card. Anyone interested can easily take part in this activity by going to Mama's stand at the Saha Group Fair and using their Bitkub Next account. Owners of the first batch of NFT cards will be entitled to a number of exclusive benefits from "Mama" in the future.