Central Pattana joins hands with The1 to strengthen their partners with big data by launching 'The1 Everywhere' campaign

Economy News Tuesday September 27, 2022 16:47 —PRESS RELEASE LOCAL

Central Pattana joins hands with The1 to strengthen their partners with big data by launching 'The1 Everywhere' campaign

Central Pattana plc, Thailand's no. 1 real estate developer for sustainability, which covers Central shopping centers, residential buildings, office buildings and hotels nationwide, is showing its vision of 'Business Partner Solution', supporting the growth of partners and enhancing the customer experience by joining hands with 'The1', Thailand's no. 1 digital lifestyle and loyalty platform to launch 'The1 Anywhere' campaign at Central shopping centers nationwide. The campaign is giving away more than 40 million points in addition to coupons to enjoy eating and shopping with The1 app. Collect and redeem The1 points from over 200 popular brands at more than 1,000 participating stores and restaurants. Redeem points for cash back credit or a gift card, or up to 20%, and enjoy 0% on installments from participating credit cards from today until 6 Nov 2022; also the first #Dance40Million at TikTok Central Pattana Life - show your dance moves on TikTok to get over 80,000 The1 points.

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for Central Pattana plc, said: "The1 Anywhere campaign represents more major synergy between Central Pattana, Thailand's no. 1 shopping center and The1, Thailand's no. 1 digital lifestyle and loyalty platform, where both are true partners in countrywide big data under Central Group. We have jointly expanded our strong business ecosystem, attracting both large and small shop partners to join the program and access great benefits. The key is to help our partners gain customer data & insights from a long-standing and strong database along with a number of marketing technologies and tools that help all types of businesses to design their CRM programs - better meeting customer needs while partners/shops do not need to invest in creating a platform and creating a customer database themselves. Currently, we have more than 200 well-known brands from more than 1,000 stores at Central shopping centers participating in the campaign. We have a roadmap to help upgrade the benefits that partner stores will continue to receive and we aim to attract 80% of partner stores into The1 Ecosystem within three years.

Mr. Kawin Tangudthaisak, Managing Director of The One Central Co., Ltd., said: "The1's main goal is to provide the best experience for its members based on data and insights of their demands as well as 360? of members' purchasing behavior. We are committed to expanding the benefits for members to receive full privileges when entering the Central Group's areas such as shopping center and stores under The 1 Ecosystem. We have also specifically developed a marketing tool in the form of The 1 Biz Application for partner stores in order to help strengthen their businesses and connect to the important outpost, The1 app. We aim to equip our partners with a number of useful technologies to handle the ever-changing lifestyles and behaviors of customers in order to provide an amazing experience for The1 members every day, which highlights the concept of 'Your Everyday Lifestyle Platform'."

The1 Anywhere campaign at Central shopping centers is giving away over 40 million points, providing a 'win-win-win' effect for all parties:

  • Customers can enjoy shopping, collecting and redeeming The1 points with over 200 well-known brands at more than 1,000 participating stores. The more you shop, the more you gain and it is very easy to collect and redeem points for privileges and benefits at restaurants, fashion stores, IT & Gadget stores and lifestyle stores such as adidas, Bath & Body Works, Calvin Klein, Coach, Dyson, H&M, Hoka, Karmakamet, Mango, Michael Kors, Nike, Polo Ralph Lauren, Saucony, TAG Heuer, Tommy Hilfiger, Victoria's Secret, Auntie Anne's, คำพูน, Mister Donut, Oishi Buffet, Ootoya, Pepper Lunch, Shabushi, Spaghetti Factory, ABC Coking Studio, Brainschool, Hit Galleria, The Ritz Clinic, Big Camera, Jaymart, TG Fone. Big spenders who have an accumulated a spending amount of 15,000 baht, receive an additional 1,500 points, and The1 Exclusive members who accumulate a spending amount of 45,000 baht, receive an additional 4,500 points. Moreover, special rate points can be redeemed on The1 app, with only 400 points to receive a 100 baht discount for 40 popular brands such as Champion, Converse, Havaianas, Playboy, Rev Runnr, Teva, Camin, Haagen-Dazs, Khao Jaan-Prod, Seoga & Cook and CMG brands, etc., or redeem points for cash back credit or gift cards up to 20%* or enjoy 0%* installments from participating credit cards.
  • Complete The1 Mission - offering over 40 million points in total. Discover benefits from The1 Anywhere campaign at all branches of Central shopping center for every purchase at participating stores (except Central Ramindra).
    • CHECK-IN @Central Shopping Center: Scan to check in once, get 20 additional points.
    • TASTE @Central Shopping Center: Spend 400 baht/receipt for food and beverages, get 100 additional points.
    • STYLE @Central Shopping Center: Spend 1,000 baht/receipt at fashion stores, get 200 additional points.
    • GEEK OUT @Central Shopping Center: Spend 5,000 baht/receipt at IT & Gadget stores, get 1,000 additional points.
    • EXPERIENCE @Central Shopping Center: Spend 1,000 baht/receipt at Experience stores, get 200 additional points.
    • BIG SPENDER @Central Shopping Center: Accumulate a spending amount of 15,000 baht, get 1,500 additional points.
    • EXCLUSIVE SPENDER @Central Shopping Center: The1 Exclusive with an accumulated spending amount of 45,000 baht, get 4,500 additional points.
  • Partner stores can continue to build their growth, increase sales and expand the market with The1 Biz, which is a comprehensive business solution that partners can connect to The1's Loyalty Service & Rewards system to create a loyalty program of points collection and redemption. The partner stores will also be listed in the Brand Directory on The1 app, making it easier to find the stores and opportunities to reach more target customers. There is also an Insights Report that helps partners understand the needs of their customers for further accurate development of products, services and promotions.
  • Central shopping centers upgrades the customer experience and helps partner stores and businesses to achieve cross-region growth from a comprehensive and nationwide customer base as well as increasing the synergy between the main businesses in retail-led mixed-use development, which comprise shopping centers, hotels, residential buildings and offices, to offer a seamless journey for customers and also increase business expansion opportunities for our partner stores to grow together with us.


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