Bangkok--Jul 10--Leo Burnett
McDonald's today announces business performance in the first six mouths with over 20 % sales increase. Three key strategies underlying this success were "Quality , Service, and Great-tasting menu variety at affordable price".
According to Mr.Dej Bulsuk ,President of McThai Co.,Ltd.,McDonald's business strategies that strive for the goal of "To Be the Best " have been successfully implemented.
"In the area of Quality, we have been working closely with our key suppliers to continuously uplift the world-class McDonald's standards while adding menu innovation that satisfy Thais' palate. Such a strong partnership has enabled us to respond quickly and effectively to consumers' need as well as to the ever-changing, competitive market. Our success and growth is the result of such strong partnership" ,said Mr.Dej
"In April this year, McDonald's has launched the "60 Seconds service Guarantee Program " Which, so far, has been well received, Up to 95 % of orders were delivered within 60 seconds as promised. This further resulted in higher customer satisfaction. In the latest customer survey conducted by NFO Thailand, customers gave us higher points in fast ,efficient service as well as friendly and courteous staff.
As for the staff themselves, the program has been a chance for them to develop their service skills and at the same time has given them great pride in delivering the best services to the customers, "said McThai's President.
In the area of giving customers a greater menu variety at affordable price, McDonald's has introduced various value products-both existing popular menus and the new choices for burgers and desserts. The latest permanent menu addition was Pepper Chicken Burger, which made the 19-Bath burger family complete with beef, pork, and chicken. Also introduced were the limited-time promotions of Black Pepper Pork Burger ,and Chicken Satay Burger. On dessert list, Blueberry Sundae, and Banana Pie were introduced as part of "19 Baht Dessert Festival" campaign, which was so popular that the promotion has been extended.
McDonald's has also successfully implemented "Local Store Marketing" activities concept that allow each McDonald 's individual restaurants to plan and implement their own programs. This includes birthday parties, Ronald Club Meeting ,Family Fun Day ,etc.
"The local store program was first started early this year, and it has become a great fun for all in the family. This is simply because we believe that when customers visit McDonald's restaurants, they will not only enjoy our great tasting food, but will also gave fun and take home with them smiles on their face."
"Success of these three key strategies have resulted in strong sales growth during the first six months. Particularly, the "19 Baht campaign" was a phenomenal success. Our strategies proved to have best suited Thailand's present economic situation and market needs, " said Mr.Dej.
As for the remaining of this year, Mr. Dej said that McDonald's would continue to focus on the same three key strategies, with plans for more menu variety. Moreover, activities to promote customer service such as the "60 Seconds Service Guarantee Program" will continue, and more activities will be carried out. In addition, internal competition is being held to seek best of the best employees to represent McDonald's Thailand in the upcoming "McDonald's Crew Olympics " scheduled to be held in Bangkok in December. This first -ever-international event will be a gathering place for the best employees from 25 countries (Asia Pacific ,Middle East and Africa). Meanwhile ,the brand plans to maintain 20% growth for the remaining of the year.
McDonald's now owns 93 restaurants in Bangkok, and provinces of Chiang Mai, Nakhonsawan, Ayuthaya ,Nakhonratchasima,Khon Kaen, Cholburi, pattaya, Rayong, Had Yai ,Phuket and Ko Samui.
Further information ,Please contact
Junjira Phongpaisithi
Waraporn Kaewratsameekul
Leo Burnett,Ltd
Ph. 255 2356 End
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