"The 27th Saha Group Fair" is bringing a legion of great products to provide the ultimate shopping experience in the theme of "Shopping Warriors" along with live sessions from Thai and international influencers featuring tons of highlights on June 29th - July 2nd, 2023, at Bitec Bangna.
Saha Group is hosting the 27th Saha Group Fair in the theme of "Shopping Warriors." There will be over 1,000 booths from 100 companies to offer great products at discounted prices. The show marks the first time that renowned influencers from Thailand and abroad gather to livestream product reviews along with a plethora of featured products. The fair will also showcase innovative products, products under the ESG concept, joint venture signing ceremonies, seminars, competitions, and fashion shows.
Mr. Thamarat Chokwatana, President and Executive Chairman of I.C.C. International Public Company Limited, as the Chairman of the Saha Group Fair, stated that, This year is another year where the cost of living for Thais has increased significantly. Therefore, it is a good opportunity for everyone to come and buy groceries and daily necessities at lower prices to save expenses. The event will be held at Hall 98-100, BITEC Bangna, covering an area of 20,900 square meters from June 29th to July 2nd, 2023, from 10:00 AM to 9:00 PM. Within Hall 100, innovative products will be showcased, while Hall 98-99 will offer special prices for well-known brands such as Mama, Farm House, Wacoal, Guy Laroche, Lacoste, BSC, Welcare, Pao, Sue Sat, Systema, Shokubutsu, Kodomo, and many others.
Mr. Thamarat further mentioned that this year's event will be held under the theme "Shopping Warriors." The highlight of the event is the participation of both Thai and international influencers, including those from China, Malaysia, and Vietnam, who will conduct live selling sessions. Viewers will have the opportunity to make immediate purchases, which will help expand the customer base to new groups. In collaboration with various partners from different countries, SHOP CHANNEL will work with leading companies such as Eshoplive, the top Live commerce company in Malaysia, SukeTV, a leading influencer marketing platform, and KOLs from Malaysia, Yowant, a Multichannel Network, and influencers from China, as well as Verofax, a technology company from Dubai, United Arab Emirates, in partnership with WebTVAsia, an influencer network company from Malaysia.
Additionally, this year is a golden year for the pet business due to the growing trend among the younger generation. It marks the first time the event is Pet-Friendly, allowing attendees to bring their pets as long as they are kept in strollers during the event.
Within the event, there will also be showcases of innovative and intriguing products, as well as businesses in which SPI has invested and partnered with over 20 companies. These companies come from various sectors, including energy, hospitals, education, logistics, services, and products from Japan. This includes renowned Japanese brands such as Donki, Tsuruha, Lawson, Daiso and Komehyo.
In addition to that, there are also products under the ESG concept (Environment Social Governance) and B2B (Business-to-Business) products. Furthermore, there are numerous special activities, such as "The Affiliate Thailand Presented by Saha Group" joint project with Chulalongkorn University and TikTok to organize a campaign to generate easy income within 1 minute by becoming an affiliate on TikTok. After completing the workshop, participants can immediately start creating income. Additionally, there will be fashion shows, competitions, seminars, and joint venture signing ceremonies, among other activities.
For online platforms, products will be available for sale through the platforms of SAHAGROUPONLINE, SHOP CHANNEL, IDF ONLINE, ICC SHOPPING, SAHAPAT DELIVERY, LION SHOP ONLINE, and a new channel, TikTok (Saha Group). For brands that have their own online channels, they will also offer special prices. You can view the list of brands available for online shopping and promotions at www.sahagroupfair.com.