CP Foods Secures Top Prize in 2023 DTN Smart Labeling Contest

Economy News Wednesday February 28, 2024 16:08 —PRESS RELEASE LOCAL

CP Foods Secures Top Prize in 2023 DTN Smart Labeling Contest

Charoen Pokphand Foods Public Company Limited (CP Foods), a leading integrated agriculture and food company, continues its commitment to designing and developing sustainable packaging in response to customer requirements and evolving trading regulations. The company's packaging team representatives have clinched the first prize in the DTN Smart Labeling Contest 2023, organized by the Ministry of Commerce's Department of International Trade Negotiations. This prestigious award recognizes CP Foods for its innovative packaging and labelling solution, showcasing a smart label prototype that harnesses Augmented Reality (AR) technology. This groundbreaking approach seamlessly integrates digital and physical elements, creating a unique marketing tool to foster broader consumer engagement.

Deputy Prime Minister and Minister of Commerce, Phumtham Wechayachai, bestowed honors upon CP Foods' Packaging Design Team from the CPF Food Research and Development Center, including Worayod Sukcham and Pornpimon Tapaneyapong, for their project that utilizes not only sustainable packaging materials but also incorporates modern technology. Operating under the theme "Good food delivers good feelings to consumers," their project employs smart labels to enhance the overall consumer experience.

CP Foods remains dedicated to enhancing food security and places a high value on the thoughtful design and development of its food product packaging and labelling. This commitment is integral to the company's broader strategy of ensuring consumer confidence in product quality and safety and providing nutritious food sourced responsibly through sustainable production processes.

The DTN Smart Labeling Contest 2023 aims to enhance the capabilities of Thai entrepreneurs in smart labelling, cultivating a new generation of product packaging designers adept at adapting to changing regulations and practices in international trade. The initiative particularly focuses on equipping businesses to navigate the competitive landscapes of global markets, focusing on preparedness for trading conditions in the United Kingdom and the European Union.

เว็บไซต์นี้มีการใช้งานคุกกี้ ศึกษารายละเอียดเพิ่มเติมได้ที่ นโยบายความเป็นส่วนตัว และ ข้อตกลงการใช้บริการ รับทราบ