Mrs. Pranaya Nithananon, Head of Credit Card Marketing, "KTC" or Krungthai Card Public Company Limited, was honored to receive the Business+ Product Innovation Awards 2024 from H.E. Mr. Nurak Marpraneet, Privy Councilor and Chairman of the ceremony held at the InterContinental Hotel, Bangkok. The KTC DIGITAL Credit Card secured the highest number of votes in the credit card category in the financial services and investment group. This recognition, facilitated by the editors of Business+ magazine and experts from the College of Management Mahidol University, involved a project organized to select innovative products and services across various categories. Information gathering and voting were conducted through online channels, engaging a sample of 4,000 groups.
Mrs. Pranaya stated, "KTC is thrilled to have received the Business+ Product Innovation 2024 award through the public vote. We extend our heartfelt gratitude to all those who enthusiastically supported the KTC DIGITAL Credit Card. This achievement is a source of collective pride for KTC and its members as the KTC DIGITAL Credit Card was created with a clear purpose which is to instill confidence and ensure the safety of our cardholders with every transaction, whether online or offline. Launched for the first time in Thailand last January, this innovative card offers distinctive features such as Digital First, Dynamic CVV, and Numberless Card options. Members can choose to get a translucent plastic card without any numbers and magnetic stripes to enhance security and privacy in transactions."
"Receiving this award motivates KTC to advance further in creating innovative products, valuable services, and effective marketing initiatives. We are committed to continuously addressing the needs of our credit cardmembers and consumers, aiming to enhance their experience and foster sustainable relationships with the KTC brand."