The Community Enterprise Group of Ethnic Embroidery Cloth and Candle Writing Fabric in Ban Sip Song Phatthana, Pha Chang Noi Subdistrict, Pong District, Phayao Province, is made up of brothers and sisters from the highlands who produce products that reflect the local identity. They specialize in creating unique embroidery patterns and candle writing fabric, but face challenges within the trading system. In order to ensure a sustainable income, the group relies on specific sales channels. Recognizing the potential of electronic commerce technology, the School of Information and Communication Technology at the University of Phayao is assisting in leveraging this technology to support the business of selling products from the community enterprise group of ethnic embroidery cloth and candle writing fabric in Ban Sib Song Phatthana.
On March 29th, 2024, the School of Information and Communication Technology, University of Phayao, led by Assistant Professor Dr. Pornthep Rojanavasu, the Dean of the School of Information and Communication Technology, along with Dr. Kaewrin Jandum, Vice Dean for Strategy and Organizational Development, along with the media team led by Mrs. Nuthtida Chawnan, Director of the Division of General Affairs, University of Phayao, and staff of the Corporate Communications, visited the area of the community enterprise group for ethnic embroidery cloth and candle writing fabric, Ban Sib Song Phatthana, Pha Chang Noi Subdistrict, Pong District, Phayao Province, visited the community enterprise group for ethnic embroidery cloth and candle writing fabric in Ban Sib Song Phatthana, Pha Chang Noi Subdistrict, Pong District, Phayao Province. The purpose of the visit was to observe the production process of candle cloth, a product created by the highland community that emphasizes local identity through embroidered fabric patterns and candle painting. During the visit, the media team explored the area where Hom or Indigo blue trees are cultivated, which play a vital role in dye removal from fabric and studied the traditional process of producing candle cloth practiced by the Mien and Hmong ethnic groups.
Under the leadership of Dr. Kaewrin Jandum, the School of Information and Communication Technology has launched a project to create an e-commerce website or electronic commerce system. The objective is to simplify the process of designing graphic products and souvenirs by offering a platform for users to create their own designs, accessories, and souvenirs. The project specifically aims to incorporate the unique identity patterns of the Ban Sib Song Phatthana Fabric Candle Group, which belongs to the Mien and Hmong hill tribes. The research team has extracted various graphic patterns to assist in product design and website development. The website, www.pyhill.com, serves as an application for designing tribal fabric identity patterns. Additionally, the team has applied for patents for four candle patterns adapted from traditional designs into new ones. These patterns include the Lucky Crab Claw, the Ten-Thousand-Year-Old Turtle, the Wealth-Attracting Windmill, and a Spider pattern associated with drawing money and gold. Each pattern is named to create a unique story for the product.