Levi Strauss & Co. (LS&Co.) today announced the opening of its Levi's(R) flagship store in Paris, at a new location on 44 avenue des Champs-Elysees. Situated in the heart of one of the most renowned and visited shopping destinations in the world, the new store spans approximately 540m? across two levels, bringing the most complete expression of the Levi's(R) brand to shoppers. 12 years since first opening its doors on the iconic Parisian avenue, the redesigned shopping experience has been ideated to celebrate the brand's unequivocal denim authority and complete, head-to-toe product offering.
Lucia Marcuzzo, Managing Director Europe, Levi Strauss & Co., said: "The opening of our 'Levi's(R) Champs-Elysees' flagship store marks another important moment for the brand in this fashion and cultural capital, as we continue to affirm our leadership as a global, direct-to-consumer led retailer. We are excited to welcome fans from Paris and across the world to discover the best of the brand, ranging from wardrobe icons to exclusives, and through experiences that help us to connect with and create a next generation of fans who love to live in Levi's(R)."
A celebration of the denim lifestyle
At the heart of the shopping experience is the exceptional denim lifestyle product range, showcasing both trends and timelessness. The 501(R) jean, the original fit that launched an entire category, has its own wall of fame and a dedicated shopping area, paying tribute to the fashion icon's past, present and future. The full range of the Levi's(R) fit family is also featured alongside iconic Levi's(R) Truckers, dresses, shirts and all the apparel and accessories that will complement any dream denim wardrobe. From total denim look to denim light touch, there will be an option for every style at Levi's(R) Champs-Elysees.
And because denim never dies, Levi's(R) Tailor Shop - the flagship's alteration, restoration and customization service helmed by skilled tailoring professionals - has been revamped to include more elevated options making it possible to extend the life or completely reimagine anyone's favorite piece of Levi's(R) denim.
Pre-access and exclusivities
Paying tribute to Paris, one of the most celebrated fashion hubs in the world, Levi's(R) will be releasing special Paris-influenced collections, available in pre-access at the new flagship. Other exciting capsules and collaborations, exclusive to the store, will also be available throughout the year, starting at launch with a collaboration with music performance and creative platform COLORSxSTUDIOS.
A place to Live in Levi's(R)
More than a store, Levi's(R) Champs-Elysees will be a place where the very essence of the Levi's(R) brand comes to life. For over 170 years, Levi's(R) products have served as the unofficial uniform of progress, adopted by creative, intrepid and visionary "doers" across all walks of life who continue to cement the brand's place at the center of culture. Rooted in this rich legacy, anchored in values of authenticity and self-expression, Levi's(R) will run a program of events throughout the year - open to everyone or exclusive to its Red Tab loyalty program members - lining up artists, creatives or personalities who are positively engaged to move things forward.
Accelerating strategies
With this opening, Levi Strauss & Co. strengthens the leadership position of its Levi's(R) brand in France, one of its most important markets globally in the denim category. The new flagship demonstrates the company's focus on accelerating its brand-led, direct-to-consumer and diversification strategies through elevated shopping experiences, exclusive services and an extensive lifestyle apparel offer available in store and online, for women and for men.
About the?Levi's(R)?brand?
The Levi's(R) brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's(R) jeans have become one of the most recognizable garments of clothing in the world?capturing the imagination and loyalty of people for generations. Today, the Levi's(R) brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.
For more information about the Levi's(R) brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's(R), Dockers(R), Levi Strauss Signature(TM) and Beyond Yoga(R) brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2023 net revenues were $6.2 billion.
For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.