Pepsi(R) beverage by Suntory PepsiCo Beverage (Thailand) Company Limited, led by Mr. Anawat Sangkhasap Chief Marketing Officer and Ms. Laddawan Lertwasin, Senior Marketing Manager, continues to deliver refreshing beverages, challenging the intense Thai weather with robust music marketing strategies. This reaffirms the brand's image as a cherished, vibrant choice among Thai youth with the concept "Thirsty For More". Inviting Gen Z to unleashing fun with every pulse rhythm that resonates with your heart! Together, let's embrace summer with an event bursting with zestiness, ready to brighten hearts continuously under the campaign "100% You". Leading the team are 6 dynamic members from PROXIE, collaborating with the brand for the second year, infusing more coolness and freshness. Additionally, another famous female artist from Asia, NENE Pornnappan, joins as the official presenter of the campaign, amplifying the coolness for every exhilarating moment. Introducing the surprise song with the first special summer single, "100% You", promising absolute joy. Catch the full MV on YouTube: Pepsi Thailand, and dive into the cool beat with Pepsi and Pepsi Zero Sugar-Free in April 2024.
Ms. Laddawan Lertwasin, Senior Marketing Manager, Suntory PepsiCo Beverage (Thailand) Company Limited, said "This year, Pepsi is unleashing a wave of zestiness, refreshing everyone to immerse themselves into the new world of Pepsi's New Look under the concept 'Thirsty For More', consistently reflecting the brand image of both Pepsi and Pepsi no sugar, filled with deliciousness, zestiness, and freshness, relentlessly following the passion that you have dreamt of while seamlessly fitting well with every activities. Most recently, we have launched the summer campaign '100% You' to create vibrancy in this Thailand's hot season. This year, we have 'PROXIE' as the presenter of summer campaign for the second consecutive years along with 'NENE' to add excitement and freshness. Ready to share the fun through a special collaboration single '100% You', which was recently released during the Songkran festival. We continue the fun with comprehensive marketing activities across all platforms, including digital campaigns, online events, media coverage, in-store promotions, nationwide influencers, and more activities that promise endless excitement for fans throughout the summer. Stay tuned for all the zestful activities with Pepsi on Facebook: PepsiThai, throughout this extremely hot season."
The special song "100% You," a collaboration between the 6 members of PROXIE; Gun, Chokun, Gorn, Kim, Onglee, and Victor, along with NENE Pornnappan, who has recently joined forces to unleash the power of zestiness with Pepsi in full force for the first time, we aim to convey the charm and freshness of determined and passionate youth, with the concept of "100% You. Remember, if you wholeheartedly believe in it, don't hesitate or fear. If it's certain, then dive right in! Pepsi promised to always be there no matter what to support everyone, cheering them on and instilling confidence through this beautiful song in the lively summer atmosphere. This has garnered overwhelmingly positive and enthusiastic responses from fans across all platforms since its debut in early April 2024. With all 7 of them playing with uplifted spirit, they guarantee that this song is not only cute, fresh, and fun but also zesty, sharp, determined, and undoubtedly catchy. Everyone can tune in on all leading streaming platforms starting from today.
Don't forget to invite your coolest buddy to join the ultimate party, ready to shift the perspective with Pepsi and Pepsi no sugar, groove to your pulse rhythm throughout the summer. Get involved in PROXIE and NENE's extreme exclusive activities, which are still poised to surprise fans. Follow for more details on Facebook: PepsiThai, LINE Official Account: @Pepsi, Twitter: Pepsi-Cola, and YouTube: Pepsi Thailand.