Dentsu has solidified its position as the strongest network in Thailand, as confirmed by RECMA's recently published Quali-pack report. This marks the ninth consecutive year that dentsu has maintained its leadership, showcasing its dominance in business growth momentum, staffing structure, and client portfolio.
RECMA's Quali-pack report revealed the following notable highlights about dentsu in Thailand:
- Group-wise, dentsu maintained the #1 position with clear dominance.
- Carat maintained its top position and was assessed as having a Dominant Profile.
- Carat led the Structure ranking and secured the #2 position in Vitality, after dentsu X.
- Carat demonstrated outstanding performance in 14 out of 17 KPIs, leading in 7 key metrics.
- dentsu X shared the #1 position with Carat, maintaining its Dominant Profile.
- dentsu X remained #1 in the Vitality ranking, with the best new biz 2023 score among all agencies.
- dentsu X exhibited above-average performance in all 17 assessed KPIs, showcasing a well-balanced force in both business growth and agency structure.
- iProspect achieved the best evaluation in Compitches 2023.
- iProspect retained the #4 position and High Profile
- iProspect continued to dominate the Exposure to Top3 Clients ranking for the past three years.
Wisarn Sirijantanon, CEO, Media, dentsu Thailand, commented, "Dentsu's strong position in Thailand reflects the unwavering dedication and expertise of our talented team, who consistently deliver exceptional results for our clients. We are proud to continue leading the industry and remain committed to providing innovative and strategic solutions that drive business growth for our valued clients. I must extend my heartfelt appreciation to our team for their hard work and commitment, as well as our clients for their trust and partnership. Together, we will continue to push boundaries, set new standards, and achieve even greater success in the future."
This recognition comes after RECMA's June 2023 report, which announced dentsu as the largest network in terms of Overall Activity Volume, commonly referred to as 'billings activity' in Thailand for the second consecutive year.
RECMA, an independent company founded in Paris in 1991, is renowned for publishing comprehensive media agency notation reports on a global scale. Its mission is to provide strategic intelligence reference tools to support the decision-making process and agency sourcing of the top 500 global advertisers.