"Triton" expands the sports market by launching "Soap Madame Louise," supporting the Thai Land League Volleyball, capturing the hearts of sports lovers with a target of sweeping 200 million baht by the year 2024.
On May 13, 2024, in Bangkok - Triton Resource Co., Ltd., the manufacturer and distributor of premium soap for Thai people under the brand "Madame Louise", expanded its market base, shaking up the popularity of volleyball. Becoming the main supporter of the Thailand Land League volleyball all 3 seasons, and will use the name "Madame Louise Thailand Land League Volleyball" in the competitions for the year 2025 - 2027. Preparing to launch new products, aiming to capture the hearts of sports lovers and achieve a total sales volume of 200 million baht from all products by 2024.
Louise Taechaubol, Managing Director of Triton Resources Co., Ltd., the manufacturer and distributor of premium Madame Louise soap, revealed that the overall soap market has continuously expanded. In the past year, 2023, it expanded by approximately 7.5%, amounting to approximately 2,451.7 million baht, compared to the same month of the previous year. This aligns with the overall market growth of Madame Louise soap, which has grown by 100% every year since its launch in mid-2022. They were able to capture a market share of over 20 million baht in the premium soap segment upon their initial launch, in 2023, sales grew exponentially by over 5 times, totaling nearly 100 million baht, driven by the accelerated expansion of nationwide distribution networks. Currently, the product is available in convenience stores such as 7-11, CJ Hypermarket, Lotus and Big C retail stores, Watsons, Eve and Boy, Tops, and Beautrium, as well as online channels and television, maintaining their premium soap quality made from 100% genuine glycerin, blended with extracts from natural plants and herbs, meeting consumer demand for deep skin cleansing and gentle skin nourishment all in one.
The market proportion focuses mainly on the domestic market in Thailand, while the international market serves to build brand awareness aimed at attracting tourists visiting Thailand. Currently, the Madame Louise brand has two product lines: genuine glycerin bar soaps in 80-gram and 120-gram sizes, totaling 5 formulas, including Brightamin C&E (Vitamin C&E soap), Extreme White (Nano-white soap), Clear Defense (Antibacterial and deodorant soap), Age Defy (gold peptide soap) and Illuminate (Rose diamond soap) which targeting the mass market segment. Meanwhile, the facial cleansing serum group, Snow Lotus 24K Gold, in 110 ml bottles, helps to clean and care for the skin, made from primary extracts of Snow Lotus 24K Gold, and mineral water from France, aims to penetrate the niche market segment. For the year 2024, the goal is set at 200 million baht. Additionally, the upcoming launch will introduce a new Madame Louise soap formula containing herbal ingredients known for their relaxation properties, catering to the working-age and athletic demographics.
"The soap market competition is quite fierce due to the increasing on health and hygiene from customers, as well as the recovery trend in the tourism sector, which has led to an approximately 8% growth in the bar soap and shower gel market. And because of the rising interest in Thai volleyball, both domestically and internationally, has prompted Madame Louise Soap to recognize the potential of Thai volleyball athletes to compete at the global level. Therefore, they have become a major supporter of professional volleyball competitions, specifically the Thailand Volleyball League 2025-2027, named 'Madame Louise Volleyball Thailand League' for three years. This move not only reinforces Madame Louise's position as a Thai soap brand for Thai people and supports Thai athletes but also reflects the brand's vision of encouraging more Thais to participate in sports for stronger physical health and not missing out on the joy from sports cheering."