lululemon Expands in Thailand with Second Store Opening in Bangkok

Economy News Friday May 24, 2024 09:39 —PRESS RELEASE LOCAL

lululemon Expands in Thailand with Second Store Opening in Bangkok

Located in ICONSIAM, the global landmark on the banks of the Chao Phraya River, the new store will enhance the brand's connection to the Thai community

lululemon is thrilled to announce the opening of its new store at ICONSIAM in Bangkok, marking the brand's second store in Thailand as it strengthens its commitment to the Thai market. Earlier in 2023, lululemon launched in Thailand with its CentralWorld location, and the brand now continues to expand in the promising market with its Power of Threex2 growth strategy, while enhancing its connection and relevance to local communities. The new lululemon store is officially open on 24 May 2024.

Situated in Bangkok's luxury shopping destination, ICONSIAM, the new store reflects lululemon's strategic expansion into key markets and aligns with our commitment to wellness and community engagement. This premier location is a strategic partnership opportunity with the Siam Piwat Group through one of its significant malls on the retail landscape, creating a connection with Thai and international guests visiting the ICONSIAM mall. The store, occupying 4,413 square feet on ICONSIAM's second floor, aims to cater to Thailand's wellness-focused population, as highlighted in lululemon's Global Wellbeing Report (GWR) where 72% of Thai respondents prioritize wellbeing.

Drawing inspiration from Thailand's rich cultural heritage, patterns and designs featured throughout the store infuses local elements to welcome guests in the new space. Intricate stone carvings pay homage to Bangkok's iconic architecture and diamond-shaped patterns in traditional Thai art and textile designs. A lush living wall turns the store into a peaceful oasis that invites guests to embrace their wellbeing and pursue their ambitions.

Tim Campbell-Scott, Market Director SEA, lululemon, said, "We are looking forward to opening our second store in Thailand which boasts a vibrant and growing wellbeing culture. Settling in ICONSIAM, our new location extends our reach and commitment to inspiring wellbeing journeys through a strategic partnership with the Siam Piwat Group at its world-class landmark along the Chao Phraya River. As we continue our momentum from the warm welcome of our first store in Thailand last year, we look forward to connecting more deeply and meaningfully with the community in Bangkok."

Offering Extensive Product Range and Empowering Shorts Collection

lululemon's wide range of products for all genders and various play categories will be available for purchase in the ICONSIAM store. No matter the type of movement, guests can feel their best with lululemon's key franchises developed for yoga, running, training that blend fashion and functionality. This commitment to quality is rooted in our philosophy of "Science of Feel," where we believe that when you feel the best, you perform the best. Those looking for more everyday wear can also explore the brand's Casual collection of versatile apparel that seamlessly transition from the gym to office and our Play category is tailored to guests' needs in different sweat activity such as golf, tennis and hike.

As per lululemon's latest campaign "Get Into It", the brand also invites guests to embrace the joy of movement and self-expression with the brand's versatile range of Shorts. Designed to help guests feel and perform their best, lululemon's shorts are designed to stretch, flex, and support a wide array of movement. Empowering all to achieve their performance goals with confidence, each pair of multi-talented shorts enables everyone to tap into the ways that they move best.

Celebrating the Opening with Thai Communities and Artist Collaboration

Exclusive to the new store at ICONSIAM, lululemon has also partnered with emerging Thai artist, Aom Chalisa Nilrattanothai to create a series of decorative patches for the brand's well-loved Everywhere Belt Bag. Aom Chalisa Nilrattanothai's designs showcase Thai motifs and vibrant wellbeing elements, paying tribute to Thai culture and heritage while celebrating holistic wellbeing across physical, mental, and social aspects. Guests can personalize their Everywhere Belt Bags in-store by choosing from these unique features. The patches are available only at ICONSIAM upon spending of THB7,000 which includes purchases of lululemon's Everywhere Belt Bag.

To mark its arrival at ICONSIAM, lululemon will host a series of wellbeing activities on a cruise between May 24 to May 26, 2024, as part of the brand's dedication to igniting the wellbeing community and encouraging people to move. The sessions, led by lululemon's ambassador and partners will focus on physical, mental, and social wellbeing while journeying down the Chao Phraya River with views of Bangkok's iconic sights. Under lululemon's commitment to giving back to local communities, all proceeds for the wellbeing activities will go to lululemon's Here to Be partner, Youth Voices Count, which empowers LGBTQIA+ youths in the region.

Lastly, in celebration of the store opening, the first 20 shoppers in queue on May 24 will receive a complimentary pair of Shorts, while the first 80 shoppers per day between May 24 to May 26 will be given an exclusive lululemon water bottle upon minimum spend of THB12,000. These offers are limited, and the terms and conditions for these promotions are as specified by lululemon.

Stay updated on the latest news about the ICONSIAM opening HERE and for details on other upcoming events, make sure to follow lululemon on Instagram and Facebook @lululemonsoutheastasia.

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