Bangkok--Oct 11--Nation Multimedia Group Public -expected to become a part of Thailand's way of life within the first year. Nation Group Pcl. is delivering the Thai community an alternative in print media with Kom Chad Luek a completely new Thai daily newspaper. Kom Chad Luek promises to deliver unparalleled quality of up-ta-date news and information that cater to readers of all ages and lifestyles. Nation Group believes that Kom Chad Luek shall become an integral part of Thailand's way of life within the first year. Mr. Thannachai Theerapatvong, Chairman of Nation Multimedia Group Pcl. explained the reasons behind the establishment of Kom Chad Luek; "The formation of this newspaper has stemmed from the readiness of the organization. These includes expert personnel with over 30 years experience in the print media industry, and the newly established printing press situated on Bangna-Trad road KM.29 which uses the latest technology to improve printing quality and increase capacity. The newspaper is also implementing sales and marketing strategies that covers all marketing avenues as well as a strong and efficient distribution system to quickly distribute newspapers to readers all over the country. "Nation Group also realizes the need to increase general reading among the Thai community. Compared to our neighboring countries Thais read considerably mush less newspaper, in fact, only 3.3% of the population does as compared to 16-60% of those in Malaysia, Singapore, and Japan this is true for all types of newspapers in any languages. Kom Chad Luek shall therefore aim to present contents that appeal to people of all ages. All in all, encouraging greater number of readers and closing the gap between the media and the general community, which in turn also benefits the country." Kom Chad Luek has a unique approach as compared to other newspapers. It shall be full of informative news and happenings while covering a broad range of interests. The new Thai daily paper shall feature news on crime, political, financial, entertainment, social-gossip, sports and fictional stories as well as Kwan, Kwan Kao with its first appearance from TV screen to newspaper. AS well as this, the paper is featuring talents of over 20 well-known writers and columnists from various industries in its Entertainment-Lifestyle-Women section whom are also able to answer reader's questions and issues through the paper. These include the likes of Udom Taepanich, Kapol Thongplub, Chayada Lewchalermvongse, Nantakwang Sirasoontorn, Netpreeya Choomchaiyo (Khru kate), Doctor Pornthip Rojanasunan, Kritsana Chairat, Suchanya Chiramanekul, and Rapeepen Luengaramrat among many others. Produced by an experience team and backed by funding of over 1,200 million Baht, Kom Chad Luek shall mark a significant change in Thai newspaper history. The first issue will hit the newsstands countrywide on October 16 2001. Priced at 8 Baht per copy, it is expected that sales will reach 6-7 hundred thousand copies per day within the next six months and reaching the breakeven point within the first year. For further information please contact Ms. Sirigoon Kruthanabenjakul, Public Relation Department at Tel. 0-2325-5555 extension 1840 End.-AN-