Bangkok--Sep 2--Ogilvy Public Relations Worldwide 4 top young designers ready to present their best collections to celebrities and VIPs Campari, premium imported bitter drink from Milan, Italy, for those who have art in their hearts, today publicizes its bright and trendy brand image by sponsoring Thailand's first avant-garde fashion show party entitled "Red Passion for Fashion", with the presentation of the latest stylish collections from four talented young Thai designers, for its customers and VIPs at Mercury Tower. The themed fashion show-product party is the first art & fashion activity Campari will be organizing in Thailand as part of the parent company's policy to sponsor fashion, designing and art functions worldwide and to reflect the brand character with a focus on modernism and unique style. Mr. Mahesh Madhavan, Caldbeck Macgregor Thailand Ltd's Managing Director said, "As a fashionable brand focusing on the affluent lifestyle, we want to make our target market, namely the stylish and upwardly mobile people, aware of the Campari standpoint of supporting, not only modern social functions which are suitable for the young generation who understand perfectly how to mix their work life with recreation, but also fashion and the arts. That's why we created a fashion show featuring four upcoming talented young Thai designers, the first time ever in Thailand." "Red Passion for Fashion" is a themed fabulous fashion show featuring latest collections of four young talented designers from four fashion houses, namely Tube, Issue, Legend, and Good Mixer, created only for distinguished guests at the event. Out-of-this-world outfits designed by these fashion designers will be presented by 40 young top male and female models, as well as some selected celebrities who are known for their extraordinary sense of style and fashion. In addition, Campari executives will fly directly from Milan, Italy, to be present at the event and meet with honorary guests. If any of these collections are striking enough, they will be brought for overseas presentations in Milan. Other artist-related functions sponsored by Campari will be launched in the near future. Apart from this avant-garde fashion highlight, another perfect mixture of the party is the display of Campari mixed drinks in all varieties. Guests will have a chance to get to know and taste Campari and its 'mixibility' concept resulting in a variety of unique beverage recipes. Mr. Cholateb Charoensuwan, the company's Senior Brand Manager said, "We are confident that this event will offer a good opportunity for target customers to taste and experience the pleasure of mixed drinks made from Campari and its various recipes." Campari is a premium imported bitter drink from Milan, Italy, and was named after its creator Gaspare Campari. The premium spirit is a blend of various herbs in alcohol with red colour and a superb taste. Campari is very famous in Italy and overseas with sales volumes of 20 million litres in more than 190 countries. Locally, it is aggressively penetrating its presence in the affluent segment of society. Caldbecks is a joint venture between Bacardi Martini (Worldwide) and the Jardines Group in Hong Kong, and has been in Thailand as an imported alcohol beverage distributor for more than 20 years. It offers various popular-selling spirit brands such as Bacardi Breezer, Bacardi Carta Blanca, Bombay Sapphire, Eristoff Ice, Jack Daniel's, and Finlandia Vodka. Issued on behalf of : Caldbeck Macgregor (Thailand) Ltd. For more information : Eileen Paat ([email protected]) Pangkwan Kaemawichanurat ([email protected]) Ogilvy Public Relations Worldwide Limited Tel. 0-2632-8300-7 End.-SN-