Bangkok--Sep 16--Thana Burin Asia Pacific
TA Orange Co Ltd, the leading wirefreeTM telecommunication service provider under “Orange” brand brings in for the first time to Thailand a performance of Disney Live! : Winnie the Pooh and the Perfect Day to further strengthen the No 1 in fun and game mobile phone operator.
According to Mrs Rungfa Ratanachaikanont, Marketing Communications Director of TA Orange Co Ltd, “We are pleased to sponsor for the first time performance of “Disney Live! : Winnie the Pooh and the Perfect Day” in Thailand. This is the 2nd activity we work with Walt Disney after the success of the recent Mickey Mouse 75th anniversary. This can be proved with the number of some 100,000 down load contents, which has never happened. With this activity we are confident that it will again gain a lot of interest from kids, teenagers and family members.
“We have chosen Winnie the Pooh cartoon characters following the surveys done by Walt Disney. The result was that about 60 percent of Walt Disney cartoon characters fans like Winnie the Pooh. Orange is the first and only mobile phone operator in Thailand that has been granted legal copyright approval from Walt Disney in developing various contents including Wallpaper, Screensaver, Ring tone and Games proving opportunities to Orange mobile phone subscribers to download. In the near future, Orange will introduce some other Walt Disney cartoon character contents such as Caller ID, Theme and VDO clips. We also plan to produce Walt Disney merchandises, which include t-shirts, CD boxes or pre-paid top-up cards to meet customers’ demand, Mrs Rungfa said.
She further added, “To give privilege to our loyalty Orange mobile phone subscribers, we will offer some 2,000 entrance tickets to the Disney Live! : Winnie the Pooh and the Perfect Day. Orange mobile phone subscribers simply send SMS and type “Pooh”. After that send it to 9222 from 1-14 October 2004. If they are lucky they will receive the SMS back within 15 October. Then they can show the SMS at the entrance door on 20 October 2004 to experience the performance.
Photo caption:
Mrs Rungfa Ratanachaikanont (4th from left), Marketing Communications Director of TA Orange Co Ltd is seen with Winnie the Pooh and Tigger Walt Disney cartoon characters, Mr Christopher Yancy (3rd from right), Vice President for International Marketing of Feld Entertainment Inc, Mr Neil Thompson (2nd from right), Deputy Managing Director of BEC-Tero Entertainment Plc and other sponsors after the press conference of Disney Live! : Winnie the Pooh and the Perfect Day.
Mrs Rungfa Ratanachaikanont (3rd from left), Marketing Communications Director of TA Orange Co Ltd is seen with Mr Christopher Yancy (2nd from right), Vice President for International Marketing of Feld Entertainment Inc, Mr Neil Thompson (2nd from left), Deputy Managing Director of BEC-Tero Entertainment Plc and other sponsors after the press conference of Disney Live! : Winnie the Pooh and the Perfect Day.
For media enquiries, please contact
Kanchanaporn Srimora Jiraporn Cheewatham / Salitta Subpinyo
Thana Burin Asia Pacific TA Orange
Tel: 0 2231 6158 - 9 Tel: 0 2647 5216 / 0 2 647 5247
Click for photo release at www.thaipr.net End.
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