Bangkok--Sep 16---MediaConcern
The Hague 15 September 2004. MediaConcern Productions, The Netherlands, and Intervision Television, Lithuania, have partnered up to distribute MediaConcern's broad ranging format portfolio in Eastern European countries.
“Eastern Europe is one of the fastest growing entertainment markets in the world. Time of copycats in the region is ending. Broadcasters and producers now are ready to acquire more and more formats from the West” says Andrius Serva, managing director of Intervision Television, a first independent TV format agent in the region.
“We believe that Intervision Television is a perfect match for our formats and their experience in this territory will help us to develop formats for this particular market” says Reinout H.M. te Brake, creative director of MediaConcern Productions. MediaConcern is dedicated to developing and distributing cutting edge formats that combine various media.
Depending on channel profile and objectives TV, Internet, mobile media and real-life events are combined into a compelling media-experience. Recently released formats like the Swindler / Seven Sins, The Stake, Wedding Planners and The Interrogation cover uprights sentiments and enable the audience to actively participate and steer the outcome of the show.
This approach, focused on sponsored and cross media formats, has drawn substantial international interest; Talks with other distributors and broadcasters are expected to be successfully concluded soon. End.
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