Bangkok--Sep 22--Siemens
Thailand’s largest mobile communication provider Advanced Info Service PCL (AIS) again showed strong confidence in Siemens mobile, the mobile communication arm of Siemens AG, by awarding the contract for AIS’ IP Service Gateway Project, whereby Siemens’ Intelligent Packet Service (IPS) and Mobile Smart Proxy (MSP) will be the main supplies. This technology will enable AIS to offer a variety of IP bearer charging scheme by introducing easy but trendy marketing campaign for non voice services to support its current marketing plan for market segmentation namely, “Evolution Mode campaign”. AIS would be able to increase supportive capabilities for new services and trigger incremental WAP usage for “mobileLIFE” market. In addition, it will increase GPRS usage with variety of tariffs due to fast roll-out from complete SIEMENS solution and professional services.
Under the terms of the contract, Siemens mobile will install the first Intelligent Packet Service Node for AIS. This will allow AIS customers to benefit from their incremental use of GPRS and “mobileLIFE”, since it would be easier to understand new tariffs, having flexible and tailor-made charging scheme suitable for any end-users’ daily usage and life style. Additionally, end user will also benefit from cost savings on internet connections via GPRS following the new promotion on GPRS package in the market. Delivery and installation work is already under way and should be completed by the end of this year. Siemens mobile has already equipped the AIS network in Eastern and Northeastern Thailand with GPRS and EDGE technology.
"The complete multimedia solution with professional services was a major factor in our decision to select Siemens mobile as our supplier for new IP Service Gateway and WAP Gateway. The technology will allow our customers, both prepaid and postpaid customers to benefit from flexible charging scheme, such as Time/Volume/Mixed-based data charging, different rate of content charging both by content type or originator with Advice of Charge.
These schemes can be customized to their own needs, depending on their daily usage and life style. In addition, AIS can also offer a variety of new and full range of multimedia services to customer" unveiled AIS Executive Vice President — Solutions Arpattra Sringkarrinkul.
"We have great pleasure knowing that AIS continue to show strong confidence by choosing Siemens mobile to provide our latest technology, that is, Intelligent Packet Service (IPS) and Mobile Smart Proxy (MSP) which shall be the initial step to make AIS networks ready towards 3G, as well as to benefit the roll out of a variety of data services in the near future. We believe that the flexibility and capability of Siemens’ technology will lead to the success of data service launching in Thailand," affirmed Peter Klimt, Executive Vice President and Head of Siemens mobile Thailand.
More than 14 million customers and a market share of over 55 percent make AIS the leading mobile communication provider in Thailand. Siemens mobile has been supplying AIS since 1995 with GSM network infrastructure, including switching systems, base stations and applications.
The Siemens Information and Communication Mobile Group (Siemens mobile) is one of the world’s leading full-line suppliers in the field of mobile communication, offering mobile phones, cordless phones, wireless modules and mobile infrastructure, as well as all radio and switching modules, consulting services and systems integration. The mobile communication arm of Siemens AG markets products and services in more than 120 countries, generating sales of ? 10 billion with a workforce of some 26,900 people in fiscal 2003 (September 30). Siemens mobile is the world market leader in prepaid solutions and digital cordless phones. More: www.siemens-mobile.com/press
Advanced Info Service Public Company Limited (AIS), a subsidiary of Shin Corporation PCL., is the established leader in Thailand’s wireless communications industry after more than twelve years of services with its subscribers based more than 14 millions and market share more than 55%. (as of August,2004)
To date, AIS service network covers 795 districts (amphur) throughout Thailand, plus international roaming across in six continents. Additionally, indoor coverage has been greatly expanded in both Bangkok and the provinces. AIS has continuously enhanced and expanded its network in order to respond to the market and technological advances, whilst keeping abreast of consumers’ growing demands and needs. It continues to integrate the latest in advanced technology and deliver more than just voice communication, with GPRS and EDGE technology.
AIS strongly believe that wireless communications bring changes to the way Thai people live their life, regardless of who they are and what they do. With endless communications possibilities, the quality of life is better. Visit our web site at www.ais.co.th End.
--InfoQuest (eb)--