Bangkok--Sep 22--DTAC
This partnership between a major financial institution and a leading telecommunication company involves innovation that would result in the convenience of tens of million clients. The first of which is “KTC Happy Service” with the Two Hundred Forty-Nine Baht “KTC Happy SIM Card” that comes with One Thousand Five Hundred Baht worth of calling time as a bonus. The firms believe that their hybrid marketing and services will most appropriately fulfill the requirements of their respective clients.
Mr. Vichai Bencharongkul, Co-CEO, Total Access Communication Plc. (DTAC) said “DTAC is always introducing innovative products and services. We also enter into partnership with leading companies in various industries. As a leading credit card company, KTC has more than 980,000 clients, which, when combined with those of Krungthai Bank and DTAC, would amount to almost 20 million. All of whom will enjoy fast and convenient services now and in the future. We have recently developed a hybrid product as well.”
“KTC Happy Service clients will receive a free bonus upon each refill. KTC credit cardholders can conveniently apply for the service via SMS and wait for confirmation within twenty-four hours. Those with Krungthai bank account may apply at any Krungthai Bank branch. The only documents required are the passbook and the identification card. The service will be useable immediately.”
Mr. Sigve Brekke, Co-CEO, Total Access Communication Plc. (DTAC) said “We are confident that our cooperation with KTC and the support of Krungthai Bank will help render KTC Happy Service a truly quick and convenient service. KTC Happy SIM Card is unique in that technologies will be developed for it in order to accommodate various financial transactions in the future. This is hybrid marketing: the combination of strategies and advantages of organizations from different industries to create a hybrid product. We will be able to take advantage of the fast-changing technology, culture and behaviors of the consumers and to respond to the need for more convenient services and technologies.”
Mr. Niwatt Chittalarn, President and CEO, KTC or Krungthai Card Public Company Limited said “This cooperation is a first between two profoundly strong partners: KTC, a financial business leader, and, DTAC, a leading cellular phone service provider. We share compatible philosophies and identical target groups. We are very well prepared in terms of management, technology, operation and personnel. Hoping to best satisfy the clients with our services, we have jointly developed a mobile phone based financial innovation that will bring the maximum convenience to the users and reflect the modern, fast-paced, lifestyles.”
“This hybrid product is a marriage of financial innovation and mobile phones. The service allows users to add credit through their mobile phone regardless of where they are or what time it is in addition to having to rely on conventional refill cards. KTC and DTAC are proud to introduce KTC Happy SIM Card, an affordable with specially designed packaging to be available at all eleven KTC Boutique branches across Bangkok and all Krungthai Bank branches nationwide.”
Interested clients may apply or make inquiries at all KTC Boutique branches or Krungthai Bank branches. Information may also be obtained from *5555 (toll free from Happy by DTAC), KTC Phone at 0-2-665-5000, DTAC Customer Care at 0-2202-7000 or *1800 from mobile phones.
As a gesture of thanks, KTC and DTAC are offering a special promotion during October1-31, 2004. New clients will be granted One Thousand Five Hundred Baht worth of calling time (One Hundred Baht for every Five Hundred Baht refilled in each month or a total of One Thousand Five Hundred Baht across a period of fifteen months, whichever comes first). Present Happy clients will be granted Seven Hundred Fifty Baht worth of calling time (Fifty Baht for every Five Hundred Baht refilled in each month or a total of Seven Hundred Fifty Baht across a period of fifteen months, whichever comes first). End.
--InfoQuest (NT)--