Bangkok--Sep 27--Media Concern
MediaConcerns recently released charity format ‘The Swindler/Seven Sins’ has steered some desires. Interest expressed by German broadcasters has resulted in an adaptation of the original format. Couched Potatoes and MediaConcern are currently working on a pilot episode to fit the German market.
We are all predisposed to the seven capital sins - Pride, Envy, Gluttony, Lust, Anger, Greed and Sloth —, but some of us indulge in them.
In ‘The Swindler/Seven Sins’ people of statue are lured into taking up a charity project in their home place. In the alluring TV show, current affairs, archived news items and candid camera footage will be used to illustrate the sins committed and confront the guest with his ‘evil doing’. As all sins ought to be punished, each sin has its metaphorical penalty to root out all evil. As a final redemption, the guest has to adopt a local charity project and put his skills to work.
For the German market the candid camera elements will be highlighted, creating a more humorous focus. The pilot will targeted on prime time airing.
Mixing media into versatile formats
MediaConcern is dedicated to developing and distributing cutting edge formats that combine various media. Depending on channel profile and objectives TV, Internet, mobile media and real-life events are combined into a compelling media-experience. It matches local productionhouses ambitions to bring cutting-edge formats with a twist. Recently released formats like Cupido's Eyes, The Swindler / Seven Sins, The Stake, The Wedding Planners and The Interrogation cover uprights sentiments and enable the audience to actively participate and steer the outcome of the show.
Adapted to local flavours
All cross media formats are developed with international deployment in mind. They can easily be adapted to meet country or cultural specific needs regarding media usage, channel profile and participation level.
Signed deals
MediaConcern Productions, (the Dutch cross media format factory), is rapidly expanding her international reach. As from today Sera Film, Turkey will exclusively distribute MediaConcern's broad ranging format portfolio in Turkey. Recently MediaConcern appointed JoJo Entertainment as distributor for the Northern European territories.
Concurrently, Dutch producer Blue Circle has opt for ‘Nosy Neighbors’, a confronting and amusing scripted-reality format. Other formats are being reviewed. The timeframe and channel on which ‘Nosy Neighbors’ will be aired are still undisclosed.
Intervision Television, Lithuania, have partnered up to distribute MediaConcern's broad ranging format portfolio in Intervision Television for Lithuania, Latvia, Estonia, Belarus, Ukraine and Russia.
"Eastern Europe is one of the fastest growing entertainment markets in the world. Time of copycats in the region is ending. Broadcasters and producers now are ready to acquire more and more formats from the West" says Andrius Serva, managing director of Intervision Television, a first independent TV format agent in the region. "We believe that Intervision is a perfect match for our formats and their experience in this territory will help us to develop formats for this particular market" says Reinout H.M. te Brake, creative director of MediaConcern Productions.
This approach, focused on sponsored and cross media formats, has drawn substantial international interest; Talks with other distributors and broadcasters are expected to be successfully concluded soon.
Furtheron; MediaConcern introduced the Submarine for the Asian market; http://www.thesubmarine.info/index_cn.html .
More information:
MediaConcern Productions BV
Creative Director: Reinout H.M. te Brake
Phone +31 70 312 2804
Fax +31 70 312 2808
Mail [email protected]
Web www.mediaconcern.com End.
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