Bangkok--Sep 28--PC & Associates Consulting
Cisco Systems (Thailand) Ltd., worldwide leader in networking for the Internet, reported operating results for the fiscal year 2004, with 25% sales growth. It exceeded the sales target for Advanced Technology products.
At the press conference on the company’s operating results for the fiscal year 2004, from August 2003 to July 2004, Mr. Asawin Kangvolkij, Managing Director, Cisco Systems (Thailand) Ltd., said that the company achieved a great success as its sales expanded by 25%, compared with the fiscal year 2003. Revenue generators include Cisco’s core products such as routers, switches, hubs and other networking equipment. These products are marketed through system integrators and Cisco’s channel partners in Thailand.
Mr. Asawin added that the successful performance resulted from customers’ trust in Cisco. Three main customer groups are (1) communication service providers, (2) large public and private organizations and state enterprises, and (3) small enterprises with 200-300 employees. Service providers account for 40% of Cisco’s revenue, large enterprises 30% and small enterprises 30%.
According to Mr. Asawin, Cisco’s Advanced Technology products, which includes five categories (Wireless LAN, IP Telephony, Optical, Security and Storage) account for 12% of Cisco’s total revenue, higher than the target of 10%.
“Advanced Technology products are supplementary to our business and add values for our customers. The higher-than-expected sales indicate the high potential of this market. And this is in line with our future direction,” Mr. Asawin added.
Strategy set for FY2005
Mr. Asawin said for the fiscal year 2005, Cisco Thailand will continue to focus on three main target groups, especially for vertical segments such as automotive, publishing and ERP. Meanwhile, it will attach more importance to Advanced Technology products, which will help improve productivity and services.
“According to my vision, Cisco Thailand is set to become ‘The Best Company To Work With’ and ‘The Best Company To Work For’. That means our partners and customers regard Cisco as the best company and they prefer to work with us. Meanwhile, each of our employees is proud to work here. If we achieve this goal, we will be able to do anything, including growing sales and expanding business,” Mr. Asawin stated.
He affirmed that as the word’s leader in networking technology, Cisco will not join a price competition, though today there are more players in the Thai market. This is because Cisco strongly believes that its extensive experience and expertise in networking technology, combined with strong management, support and services, are key differentiators and strengths that make customers opt to use Cisco’s products and services.
About Cisco (Thailand)
Cisco Systems Thailand Ltd. was established in 1994 as a representative office of Cisco Systems Corporation, a world-class leader for Internet networking, hardware, and software. Cisco Systems’ various services support the creation of Internet solutions for users of all levels, from individual PC users, organizational-level users to national-level users, so that data access becomes borderless, alleviating obstacles concerning time and location.
At present, Cisco Systems (Thailand) Ltd. has 35 employees and several local channel partners. Its Gold Certified Partners include IBM Thailand and Datacraft Thailand. Its Silver Certified Partners include DataPro Computer Systems, MFEC, Advanced Information Technology, Atos Origin (Thailand), NetOne Network Solution. Information on Cisco Systems Inc. can be found at http://www.cisco.com. For ongoing local news, please go to http://www.cisco.co.th.
For more information:
Suchitra Ko.
Marketing Manager
Cisco Systems (Thailand) Limited
Fax: +662 253-8440
Tel: +662 263-7055 (Direct Line)
eMail: [email protected]
Press Release issued by:
PC & Associates Consulting Co., Ltd.
Nuttapada SUEBMA
Tel: 0 2971 3711 Fax: 0 2521 9030
eMail: [email protected] End.
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