Bangkok--Sep 28--Aziam Burson-Marsteller
Following its success in the U.S. market, Pharmanex-- the Natual Healthcare Division of Nu Skin, today announced that it will launch the Pharmanex BioPhotonic Scanner Leasing Program in Thailand in November. Sixty BioPhotonic Scanners, an advanced carotenoid anti-oxidant measuring device, will be leased to local distributors to boost fourth quarter sales by 30%.
The BioPhotonic Scanner is the world’s first portable, non-invasive device that can measure skin carotenoid levels, which is the antioxidant level in body tissue. Many scientists believe that antioxidants play a key role in keeping people healthy as they get older. People simply place the palm of their hand on the front of the BioPhotonic Scanner and a safe, low-energy blue light laser quickly determines their carotenoid antioxidant levels. It also provides results close to a blood test but with no physical discomfort and the results are available right away.
“The introduction of the Pharmanex BioPhotonic Scanner in the U.S. early last year was an important milestone for the world’s dietary supplement industry. After we deployed 600 scanners and scanned one million people, sales of LifePak, our flagship multivitamin dietary supplement, increased by 70%,” said Dr. Joseph Chang, President of Pharmanex, the Natural Healthcare Division of Nu Skin Enterprises of the U.S.
“The Pharmanex BioPhotonic Scanner reflects our slogan “the measurable difference”, as it’s a technological breakthrough offering fast and easy measurement of a person’s carotenoid antioxidant less than five minutes. It provides scientific proof about the benefits LifePak actually delivers."
The BioPhotonic Scanner was originally developed by the University of Utah’s Center for Biomedical Optics, based on the 1930 Nobel Prize-winning discovery of “Raman Spectroscopy” by Dr. C.V. Raman. The university’s research was funded by the National Science Foundation in the U.S. Pharmanex acquired exclusive global rights to use this patented technology in dietary supplement markets for the next 16 years. It has further refined the BioPhotonic Scanner through clinical studies at the Pharmanex Research Institute.
“The BioPhotonic Scanner, recently deployed in Japan, has made LifePak the number one dietary supplement among health conscious Japanese. We are sure that Thailand will repeat the success the device has brought in the U.S., Japan, Hong Kong, Singapore and Malaysia,” said Dr Chang.
Thailand will be the first country in Southeast Asia to introduce a BioPhotonic Scanner leasing program, with 60 of the one million-baht devices available to top-ranking Nu Skin distributors nationwide in November 2004.
“Our Thai management is very excited about building the recognition and reputation of Pharmanex in Thailand. We aim to make it one of the top three dietary supplement brands in the Thai direct sales market within three years through an integrated activation program for the BioPhotonic Scanner,” said Pakapun Leevutinun, General Manager of Nu Skin Personal Care (Thailand) Limited.
The BioPhotonic Scanner leasing program will kick off with a consumer launch event in November, followed by a series of activities in four high-traffic office buildings and department stores in Bangkok. Thai consumers in Khon Kean, Chiang Mai, Trang, Chonburi, Had Yai, Surat Thani and Phuket have already been introduced to the BioPhotonic Scanner during special preview sessions in August and early September of this year. In the fourth quarter, there will be road shows to Chiang Rai and the BioPhotonic Scanner will return to Chiang Mai, Had Yai, and Trang.
“We expect the activation campaign for the BioPhotonic Scanner will reach 50,000 people nationwide and increase sales volume in the fourth quarter by at least 30% compared to last year,” added Pakapun.
Nu Skin Thailand’s third quarter performance has met its targets with growth of 30% over the same period last year, a 10% increase from previous quarter in signing up new distributors and has opened 12 new distribution centers which the newest center is located in Suratthani.
Note to Editor:
Pharmanex is one of the leading dietary supplement brands in the world and became the Natural Healthcare Division of Nu Skin Enterprises, a NYSE-listed company based in Utah, USA,in 1994. Pharmanex applies pharmaceutical processes and scientific measurement to create nutritional supplements. It has 75 staff scientists and over 700,000 active distributors in 38 countries. Worldwide sales of Pharmanex products are in excess of US$ 450 million. In 2003, Pharmanex sold nearly five million boxes of LifePak.
Nu Skin Personal Care (Thailand) Ltd., is a unit of Nu Skin Enterprises, USA, and has operated a direct sale business in Thailand for over 8 years offering Thai people a wide range of Nu Skin personal care products, Nu Colors cosmetics and Pharmanex dietary supplements. The company is currently a member of the Thai Direct Selling Association and operates 12 services centers and has 230,000 distributors and members nationwide.
For further information, please contact:
Parnuma Tongkrabil Barakorn Petchnoi or Marnit Klinchit
Nu Skin Personal Care (Thailand) Ltd. Aziam Burson-Marsteller
Tel. 0 2791 8500 ext. 8551 Tel. 0 2252 9871
Email: [email protected] Email: [email protected] End.
--InfoQuest (NT)--