Bangkok--Oct 5--Ogilvy Public Relations
“7UP” livens up the market with the “Are you…up!!?” campaign including funny activities to create brand and product awareness to consumers. The campaign is aimed at highly sociable and fashionable consumers who are always looking for new experiences to spark up their lives. 7UP gives them their newest opportunity with the refreshing flavour of 7UP. The campaign aims to build awareness and establish an emotional connection with trend-setting consumers by inspiring them to enhance the flavour of 7UP by mixing it with other alcohol drinks such as Whisky, Beer, Gin, Vodka and Tequila. The Marketing tour-de-force behind 7UP predicts a trend in CSB as party mixers. “Are you…up!!?” campaign will road show at the in-trend pubs and bars such as Khaosan Rd., Kaset Nawamin, Liberty Thonglor and Ratchada Soi 4.
Seen in the photo at the event are Mr. Dhitivute Bulsook (far left), Marketing Director, Serm Suk Public Company Limited together with Mr. Charlie Jitcharoongphorn (center), Marketing Director of Pepsi-Cola (Thai) Trading Co., Ltd., and Mr. Manatase Annawat (far right), Marketing Manager, Flavors, Pepsi-Cola (Thai) Trading Co., Ltd. chaired the launch of “Are you Up!!?” campaign to challenge consumers to taste new flavour of the mixing between 7UP and other alcohol drinks at Bombay Bar.
Issued on behalf of : Serm Suk Public Company Limited/
Pepsi-Cola (Thai) Trading Co., Ltd.
For further information : Punchama Chatchen
Ogilvy Public Relations Worldwide Limited
Tel. 0 2632 8300-7
e-mail: [email protected] End.
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