Bangkok--Oct 5--SPARK Communications
EQHO Communications, a leading provider of integrated and specialized localization solutions, said it expects outsourced localization services worldwide to reach US$ 6 billion in 2005, an increase of 20 percent. This should prove very advantageous for companies like EQHO that are based in Bangkok, which was recently ranked ninth among global cities for offshore outsourcing in a recent Jones Lang LaSalle survey.
EQHO is already benefiting from this growing trend, having increased its full-time staff to 118 employees this year to handle the increased amount of outsourcing projects it manages for multinational corporations that require integrated localization solutions. EQHO currently employs a total of 19 different nationalities.
Conor Bracken, Chief Executive Officer of EQHO Communications, said: “We chose Bangkok as our operations hub because of the size and quality of the labor pool, as well as the very competitive cost of doing business. Bangkok also attracts a significant number of qualified nationalities to live and work, which allows us to have the multi-lingual and multi-cultural human resources in-house that are necessary to manage a truly global business of integrated localization services.”
EQHO Communications recently signed several strategic long-term deals with corporate heavyweights, including IBM Japan, UK-based mobile phone supplier Sendo, and Netsuite, an ERP provider that is funded by Oracle’s founder, Larry Ellison.
The company’s full suite of integrated services includes the localization of complex software user-interfaces, as well as features and games for mobile phones; the development and localization of websites and databases; multi-lingual desktop publishing and printing; and traditional document translation with full layout.
EQHO’s full time project managers and production staff work in tandem with more than 1,500 subject-specialist linguists around the globe, who make up an international network of teams to collaborate in real-time with clients around the world.
“When people think of a language services company, what they’ll most likely have in mind is just a small part of what we do. The vast majority of our work is helping our global clients reach their customers in local markets throughout the world, whether that’s via mobile phone applications, websites or user guides. This is why our culturally diverse team is so valuable to what we do,” said Bracken.
EQHO Communications has also recently signed a strategic global deal with Sweden-based E-Space Communications AB, a leading specialist in the measurement and diagnostics of website users. E-Space is operating in Thailand under the name E-Space Thailand Ltd.
The specialized tools of E-Space will allow EQHO to expand its CRM benefits for clients at the local level, where they will be able to collect a detailed analysis of online traffic from each specific market and customize websites in response to customer needs and patterns.
With its ‘Sitester’ testing tool, E-Space has developed a comprehensive method for evaluating and improving websites, and allow for comparisons within business segments.
About EQHO Communications
Since 1996, EQHO has been helping companies communicate to a global audience on a local level. They provide turnkey language solutions that range from complex software and web application localization to traditional document translation, layout and printing services. Backed by an industry-first business model, EQHO has 120 full-time employees who work in tandem with more then 1,500 subject-specialist linguists to serve clients in Europe, the US and Asia Pacific. EQHO is a privately owned company, with production centers in Bangkok and Barcelona, and a global network of sales offices in Boston, London, San Francisco, Singapore and Stockholm.
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