Bangkok--Oct 6--Dtac
Happy kicks off ‘Jai Dee, Hai Laek’ or ‘Jai Dee Exchange’ service as a second feature under its ‘kindness’ marketing theme to allow prepaid customers to exchange remaining usage time for additional call credits and vice versa.
DTAC’s Co-Chief Executive Officer Vichai Bencharongkul reveals that ‘Jai Dee Exchange’ service is developed on the basis of Happy’s concept to offer ‘Por Dee’ or ‘just right’ services to customers. The service aims to redress the balance between validity period and amount of call credits, an emerging requirement among most of prepaid users. Happy introduces the service as the first of its kind in the cellular world to emphasize its determination to be the leader of innovation with customer-focused services that ensure maximum customer satisfaction.
DTAC’s Co-Chief Executive Officer Sigve Brekke expresses confidence in the new initiative, saying that the first ‘kindness’ service - ‘Jai Dee, Hai Yuem’ or ‘Jai Dee Borrowing’, introduced two months ago, has been tremendously successful with over 100,000 new customers signing up each day. With such achievement, the company strongly believes that it has moved on the right direction and will certainly be able to maintain its prepaid customer base in the longer run.
DTAC’s Prepaid Business Unit Director Thana Thienachariya adds that nearly 100% of prepaid subscribers are currently unsatisfied with the service they use because fixed validity and fixed call limit of existing prepaid plans do not allow them to get the most of what they have paid for.
Some customers may have exhausted their airtime before the end of validity period while others may have a large amount of call minutes left but do not have sufficient valid time to use them. Happy has, therefore, designed the first prepaid initiative to address the problem by allowing users to convert usage time into call credit and vice versa. With such feature, heavy users can exchange remaining usage days for more call credit while light users can exchange call minutes for longer validity period. Both Happy and Baby customers can apply for the service from 5 October — 31 December 2004 by dialing *1011 from mobile phone. Under the service, customers can exchange Bt6 worth of call credit for one more usage day while one usage day can also be converted into Bt3 worth of call credit. Each time an exchange is processed, the system will send back a short confirmation message, for which DTAC charges Bt2.
“We have launched two ‘kindness’ services now and we will continue to introduce more unique services to keep our customers happy,” concludes Thana. End.
--InfoQuest (EB)--