Bangkok--Oct 8--Ogilvy Public Relations Worldwide
Two awards from What MPV and 4x4? magazine recently presented for Land Rover --- the “4x4 Manufacturer of the Year” award for Land Rover as a whole and the “4x4 of the Year” award for the all-new Discovery 3 --- reaffirm the image of the company as a “trustworthy” SUV manufacturer and that of its SUV Discovery as the “most delightful” medium-sized SUV model.
According to Mr. Richard Haigh, President of Land Rover Thailand, the company has proved its trusted commitment in manufacturing only the best SUVs for discerning 4x4 vehicle enthusiasts. One of its innovative automobiles is Discovery, which, like Land Rover itself, has received many awards to its credit.
“We are so proud of the awards. They reaffirm the position of the company as a committed manufacturer of world class 4x4 SUVs and the image of Discovery as the best mid-size SUV,” added Mr. Haigh.
“A perfect combination of luxury and performance, Discovery is the ideal mid-size SUV for both city travel and leisure pursuits. Given all the awards the current Discovery series received, including France’s “4x4 of the Year” Award in 2000, Most Delightful Medium SUV in 2002 — Total Delight Index, USA; 2002 Winner of Mid-size Class — 4x4 magazine, UK; 2003 Thailand Car of the Year Awards — “Best Standard SUV”, Thailand -- you can see why Discovery wins both critics’ and consumers’ hearts,” said Mr. Haigh.
The 2003 Discovery comes equipped with the newly-unveiled “smart look”, signifying the concept of “Refined and Redefined” and creating another innovative automobile with perfection in terms of toughness and comfortable driving performance required by current luxurious off-road lovers. The Discovery III, recently premiered at Birmingham Motorshow, will be launched in Thailand in the middle of 2005.
Since the new automotive excise tariff structure will be in force on SUVs effective January 2005 and will push the price of Discovery up to Bt5 million, Mr. Haigh insisted that it is the best time to own a Discovery at the current price of Bt3.14 million for V8 model, and Bt3.24 million for Td5 version while limited stocks last.
Land Rover Thailand was established in 2001. It distributes Freelander, Discovery and Range Rover models through a nationwide network of dealers: Chiang Mai, Phuket, Nakhon Rachasima, Udon Thani, and three locations in Bangkok: Bang-Na, Vibhavadi and Nongkhaem.
Issued on behalf of : Land Rover Thailand
For more information : Jirawat Poomarintr
([email protected])
Tel. 0-2716-9940-2 ext. 107
Ruanruedee Taweepol
([email protected])
Ogilvy Public Relations Worldwide Limited
Tel. 0-2632-8300-7 End.
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