Bangkok--Oct 11--Aziam Burson-Marsteller
True Announces Its Leadership In Broadband Communications With The Introduction Of A New High-Value Promotion For hi-speed Internet Enthusiasts — A Free Modem And No Registration Fee, An Offer Valued At 3,800 Baht
True has strengthened its leadership in integrated communications while responding to the government’s policy of wider access to IT with a “hi-speed fever” event that takes place from October 7 to 18, 2004, at Sky Hall, Central Plaza Ladprao. The exciting event includes a wide array of hi-tech products and services. Customers can explore advanced innovations that suit all urban lifestyles.
All new hi-speed Internet subscribers will receive a free modem and waiver of the registration fee, a special offer worth a total of 3,800 baht. True is also providing two special services for Internet fans including Turbo on demand, an express channel that delivers a 2 Mbps connection speed with rates charged for actual use per minute; and Broadband TV On PC, which enables users to view their choice of diverse programs on a computer whenever they want.
“The launch of the hi-speed fever event celebrates the wide acceptance of our unlimited hi-speed Internet service with a selection of packages starting at 590 baht, as proven by the rapid increase in the number of subscribers,” said Khun Chitchai Nantapat, Managing Director of True Corporation Plc.
“It’s the first opportunity for True to deliver a broad range of services under the True brand to Thai consumers, giving them an exciting opportunity to explore a full range of technological advances.”
The hi-speed fever event will showcase True’s various technology products and services including hi-speed Internet, its broadband service that comes with two special features — Turbo on demand and Broadband TV On PC — along with WiFi, Home Solutions, Orange’s intelligent mobile network, WE PCT wireless base phones and many others. These products and services are all designed to suit the demands of particular lifestyles.
“Our diverse range of services is integrated, which is in line with True’s synergy strategy. All True campaigns deliver the greatest benefits to users. For example, under the All Together Bonus, new subscribers to any hi-speed Internet package receive an exclusive bonus of the equivalent value in free Orange calls to any location in Thailand,” added Khun Chitchai.
“The highlight of the hi-speed fever event is the new promotion for hi-speed Internet plus the two exciting offers that True has created for consumers. Customers can enjoy demonstrations of these innovations at the hi-speed fever event,” said Khun Non Ingkutanon, Assistant Director, Head of Broadband & Internet/Multimedia & Broadband Services for True Corporation Plc.
During the promotional period of October 7 to November 15, 2004, new subscribers to any hi-speed Internet package will receive the free modem and the registration fee waiver, a value of 3,800 baht, plus True’s Broadband TV On PC service. Customers can enjoy many useful, informative and entertaining programs through Broadband TV On PC. True is the sole communications provider to deliver its customers a large selection of interesting TV and radio programs on PC via the website www.hispeedworld.com. The TV and radio programs available are from over 20 channels including all free TV channels, Channel 11 News 1, Thaiday.com and Kim Eng stock reports, plus live radio programs from stations including Easy & Contemporary, Siam Sport, 107 Metro and Love FM. Customers can also experience a variety of entertainment offerings including karaoke, movies, on-line games, picture downloads and previews of upcoming special programs on UBC.
Turbo on demand is another special offer only for unlimited hi-speed Internet (@truehisp) customers. The service fee is charged according to actual use per minute at a rate of 25 baht per hour. This offer is ideal for Internet users who want occasional access at a higher speed. They can choose the express channel to access the Internet at a connection speed of 2 Mbps. This service appeals to users who want high speed Internet access but prefer to pay for actual time used rather than a fixed monthly payment.
Turbo on demand users can easily log into the system by entering the user name and password assigned when they subscribed to hi-speed Internet and changing “@truehisp” to “@true2m”. This will increase the connection speed immediately. This service is suitable for net enthusiasts who want a unique way to surf the cyber world without limits.
Customers who reside in the True service area but do not have a True telephone number can subscribe to any hi-speed Internet package for 12 months to receive a special offer of a free True fixed line with no installation fee, a value of 3,584.50 baht. True service areas can be checked at True shops, Orange shops, by calling 02-900-8000 or at www.truecorp.co.th.
“True has the widest service coverage with over 700 telephone exchanges in Bangkok and surrounding provinces, representing 97% of the entire system, and has the most international Internet bandwidth in Thailand. With these advantages, True can serve a larger number of users than other operators. Net surfers can be confident they’re getting full bandwidth for Internet surfing. With a 24-hour ADSL connection, True Internet users can access the Internet and make telephone calls at the same time without concerns about line switching and dropped lines,” said Khun Non.
He added: “All of these offerings reflect our commitment to delivering only the best that suits all lifestyles of Thai people while reinforcing our slogan of True Together.”
For more information contact:
Jamaree Kuptavatin Jiraporn Cheewatham
Satida Sritunyatorn True Corporation PLC
Aziam Burson-Marsteller Tel. 0-2647-5216
Tel. 0-2252-9871 End.
--InfoQuest (NT)--