Bangkok--Oct 12--DTAC
Marketing powerhouses Nestl? Ice Cream and Happy Dprompt have joined forces once again, this time treating consumers to what promises to be one of the year's most talked-about promotional campaigns.
"Happy All Your Life," which runs from now until the end of December, is Nestl? Ice Cream and Happy Dprompt's third joint promotion. It follows hot on the heels of the "Happiness is All Around" and "Happy Summer" campaigns--two phenomenal successes that sent sales skyrocketing and increased brand awareness for both companies.
The latest promotion is likely to add fuel to the excitement surrounding Nestl? Ice Cream and Happy Dprompt's unique partnership. In part, this is because "Happy All Your Life" will see the companies giving away some very special prizes. With every purchase of a Nestl? Drumstick ice cream cone or a Happy starter kit (limited edition), consumers have a chance to win a "salary" of 3,000 baht, paid each and every month--for thirty years. This is the longest lasting award ever given away as part of a promotion in Thailand.
"We are in the business of providing consumers with fun and happy ice cream experiences," said Dr. Hans-Ulrich Mayer, Nestl? Ice Cream's general manager in Thailand. "We hit the streets and asked a number of our consumers what sort of prize would make them the most happy. They told us it would be very exciting and a whole lot of fun to have a chance to win a real-life, long-term salary. We thought, why not? A little imagination and a desire to make customers happy can really go a long way."
Dr. Mayer added that the "Happy All Your Life" campaign and Nestl? Ice Cream's strong relationship with Happy Dprompt are key ingredients of Nestl? Ice Cream's "Blue Mission " strategy. This strategy sees Nestl? Ice Cream generating strong growth by offering consumers a constant stream of new and innovative ice cream products and marketing initiatives. The "Blue Mission" has also made Nestl? Ice Cream the most visible ice cream brand, available in every town and city--and on every soi and sub-soi--in Thailand.
In addition to two 1st prize, 30-year salaries, Nestl? Ice Cream and Happy Dprompt plan to give away more than 1 million other prizes (see enclosed fact sheet) during the "Happy All Your Life" campaign. The promotion can be experienced at Nestl? Ice Cream’s 30,000 tricycle vendors and grocery and standalone freezers nationwide.
Mr. Thana Thienachariya, DTAC Happy Group Director, said the latest campaign would allow Happy Dprompt to significantly expand its presence among target consumers and boost sales of Happy Dprompt starter kit. Like the last two campaigns with Nestl? Ice Cream, "Happy All Your Life" will also reinforce Happy Dprompt's positioning as a brand for all consumers.
"Nestl? Ice Cream and Happy Dprompt have very different products, but many of our core values are the same," said Mr. Thana. "Both companies' brands have come to stand for happiness and sharing good times together. This is a big reason why we have what I believe to be one of Thailand's most innovative, dynamic and successful business partnerships."
Happy Dprompt prepaid mobile phone from Total Access Communications PCL (DTAC), the strong second in Thailand’s mobile telephone service market. Nestl? Ice Cream, with a 38% market share, is Thailand's fastest growing ice cream company and part of Nestl? Corporation, the world's largest manufacturer of quality food products.
CONTACT
Customers: DTAC Call Center *1800 or 02-202-7000
Press: Ponnana Apiluckpanich
Media Relations Division, Corporate Communications
Office, Total Access C0mmunication Plc.
Tel. 02-202-8000 (#31887) Fax. 02-202-8859, 02-202-8895
Mobile: 01-623-9895 e-mail: [email protected] End.
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