Bangkok--Oct 12--Ogilvy Public Relations
The Organizing Committee of the 28th Top Advertising Contest of Thailand (TACT) Awards 2003-2004 kicks off the first round of selection today. Quality and freshness are noticeable in all entries, confirming the awards’ “balance of honor”.
This year, 502 entries from 41 agencies are competing in the country’s most recognised advertising awards which has been running for 28 consecutive years. Top three agencies sending the most entries are SC Matchbox (98), Ogilvy & Mather (65) and Saatchi & Saatchi (54).
Acharn Watanapan Krutasen, Chairman of the Organizing Committee of the 28th TACT Awards, said, “This year the number of entries might be less than that of previous years. But that’s not a threat. We understand that there are a number of advertising contests and large agencies have to allocate their tight budgets for competition participation.
“What’s more interesting is that TACT Awards still attract entries in all categories, and every single entry is outstanding in terms of quality. It is clear that each agency is more selective and sends only their best work to compete for these prestigious awards. Most of the entries, especially TVCs, are fresh and original. They have never been sent to any other contest. Print entries are no different. We believe the competition this year will be more exciting as it is fresher,” he said.
“In addition, we still receive full participation from Thai agencies as usual. With the quality of the entries, support from agencies and people in the industry, as well as the integrity of our judges and the high standards of the competition, we strongly believe that TACT Awards will continue to hold its “balance of honor”,” said Archarn Watanapan. “It truly reflects the fair judging procedure that equally recognizes excellence in the areas of marketing, creativity and production of the advertising entries. Above all, the awards will maintain its commitment to support the development and lift the standards of the advertising industry, and not just for specific benefit of any party in particular,” said Acharn Watanapan.
Since the beginning, the judging panel of the TACT Awards comprises experts in marketing, creative and production all of equal number. The whole judging panel will be divided into small groups, each for different categories, namely TV commercials, print ads, poster & outdoor ads, direct ads, radio spot, jingle, and instrumental score.
This year there is a slight change in the judging panel because about 15% of the judges are new. Majority of the judges remain marketers, people in the advertising industry, TVC and print ad producers and academics. New judges joining the panel are experienced advertising professionals, award-winning advertising people and experienced marketers.
Criteria for awards selection include effectiveness of key message communications, creativity, and production techniques - all based on ethics in advertising.
This year’s 88 TACT Awards will be presented to outstanding advertisements in the categories of TV commercials (54), print ads (17), poster & outdoor ads (6), direct ads (3), radio spot (5), jingle (2), and instrumental score (1).
The final round will be held on November 9, 2004 at Montien Hotel. The awards presentation will be held on December 17, 2004.
Further information about the 28th TACT Awards (2003-2004) can be acquired via the Internet at .
The 28th TACT Awards is hosted by Silpakorn University’s Faculty of Decorative Arts in cooperation with NIDA’s Graduate School of Business Administration and Thammasat University’s Faculty of Commerce and Accountancy.
For further information: Acharn Watanapan Krutasen
Silpakorn University’s Faculty
of Decorative Arts
Tel. 0 2222 5874
Sirikhae Matawattananun /
Laddawan Greenwood
Ogilvy Public Relations Worldwide Ltd.
Tel. 0 2632 8300-7 End.
--InfoQuest (EB)--