Bangkok--Oct 13--Ogilvy Public Relations
First ever Asia regional conference on scalp and hair to draw Asian dermatologists
Against the backdrop of the Top 3 Global Scalp Concerns, Dandruff, Hair loss and Itch, Unilever Thai Trading Ltd. will host the first ever Clear Asian Scalp and Hair Conference on 22 October 2004 at Shangri-La Hotel in Bangkok, Thailand.
Delegates have been chosen from Vietnam, Indonesia, and Thailand and throughout Asia to attend. Similar annual conferences have started in
recent years in Europe and The Americas; however, this marks the first
Conference of its kind in Asia. The Clear Asian Scalp and Hair Conference is endorsed by, and will coincide with the International Congress on Dermato-Cosmetology during the days following.
Incidentally, the top 3 concerns of Asian consumers based on pre-research conducted by Unilever (Source: Galahad Database) happens to be all scalp-related concerns — dandruff as primary, as well as, itch & hair
loss. Therefore the topic of the First Conference of its kind in Asia will address “Future Trends in the Biology and Treatment of Scalp & Dandruff Conditions.”
“Unilever believes strongly in constant research and development of Scalp & Hair Care products (like its Clear Shampoos and Conditioners.) This
Conference will address a much bigger picture facing Asians and consumers
globally. New research continues to link Scalp health with overall Hair
health and quality. The more we know, the better we can address top scalp
concerns like Dandruff, Itch and Hair loss, and ultimately deliver
healthier hair to consumers’ said Dr. Helen Meldrum, Global Technical Leader for Scalp Program.
Top Internationally renowned specialists in the field: Dr. Jan Faergemann, a world expert on scalp condition and a professor in the
Department of Dermatology at Sahlgrenska University Hospital in Sweden; Dr. Tony Rawlings, Director of AVR Consulting based in the UK and top consultant to cosmetic industry; and Dr. Joachim Fluhr, dermatologist and professor at Friedrich-Schiller University in Germany, will present newest findings to the attendees from the Region.
Over the course of The Clear Asian Scalp and Hair Conference the following sub-topics will be addressed; research papers will be published
shortly after the Conference to break new findings in recent studies
conducted by the aforementioned doctors.
Clear Asian Scalp and Hair Sub Topics:
- The Known and Unknown: A Comprehensive Review of Dandruff & Skin
Conditions
- Scalp Is Skin Is Hair: Understanding Scalp Skin from a Clinical,
Physiological and Biological Perspective - Clinically Speaking: Latest Available Treatments
- Special Keynote Presentation: Future Trends in Scalp and Hair Care
Products
The Conference will be co-chaired by special guests Associate Professor Apichati Sivayathorn, a dermatology expert in the Department of Dermatology at Siriraj Hospital in Thailand, and leading expert on scalp
trends in Asia Professor Hachiro Tagami of the Tohoku University School
of Medicine in Japan; he will also give the Keynote Address on Future Trends in scalp products.
“The hope is that dermatological delegates will share their new findings & in conjunction with the insights Unilever has gathered amongst its comprehensive Asian Consumer research, we hope we can continue to better
address Scalp and Hair concerns and promote the importance of maintaining scalp & hair health before problems even arise,” said Ms. Sunsanee Supatravanij, Global Brand Director.
Interested dermatologists and health professionals should contact Khun Ninrat or Khun Punchama, at Ogilvy Public Relations Worldwide on behalf
of Unilever at Tel. 02 632-8300 ext. 22 or 32.
Issued on behalf of : Unilever Thai Trading, Ltd.
For further Information : Pentip Ungpakorn
([email protected])
Regional Brand Manager
Tel. +66 (0)2 554-2222 x3008
: Jeannine Magno ([email protected])
Punchama Chatchen([email protected])
Ninrat Deesomsuk ([email protected])
Ogilvy Public Relations Worldwide Limited
Tel. 02 632 8300 ext. 22, 26 or 32 End.
--InfoQuest (NT)--