Bangkok--Oct 13--Chiva-Som
Warm smiles and relaxed attitudes, for which Thai people are famous, are creating a sensation as international travelers rate Chiva-Som the world’s top spa destination.
Thailand’s leading international health resort has been rated the number one ‘Overseas Destination Spa’ and positioned at number five in the world’s Top 100 ‘Best of the Best’ that travel has to offer by readers of Conde Nast Traveller magazine.
Chiva-Som founder, Boonchu Rojanastien, attributes Chiva-Som’s top position to a unique blend of Thai Buddhist philosophy, his own life experiences and years of visiting spas around the world. “Chiva-Som, meaning ‘haven of life’, allows guests from Thailand and around the world to experience a rejuvenation program that is tailored for each guest and presented in a positive but non-regimented way. “Every element of Chiva-Som is a blend of the world’s best. From the architecture which combines Southeast Asian and Western designs through to the service commitment which is a balance of international standards and Thai spiritual values, everything we do focuses on a holistic approach to health that incorporates mind, body and spirit,” he says.
Many of the staff working at Chiva-Som have been there from the start. They are experienced in delivering service with a delicate touch that encourages guests to relax and enjoy the balance between the extremes of fast-paced modern living and the solace of traditional Thai culture. “The way we deliver services is uniquely Thai and at Chiva-Som we work hard to maintain this service quality. At the same time we continue to innovate and rely on modern equipment that can help us better serve our customers,” he says.
Boonchu believes it is the strong Thai values which have seen Chiva-Som positioned at number five in the ‘Best of the Best’ category in Conde Nast Traveller magazine’s seventh annual Readers’ Travel Awards. “The high ‘Best of the Best’ rating sets us apart and tells us that guests find Chiva-Som a uniquely fulfilling experience in itself,” says Boonchu.
In recognition of its position as one of the world’s top health resorts, Chiva-Som has been assigned by the Government to assist with setting standards for spa businesses in Thailand. This in turn will enable the Government to efficiently monitor this type of business and ensure quality standards support the national strategic plan to establish Thailand as Asia’s health centre. Revealing the idea for establishing Chiva-Som, Boonchu says the Chiva-Som philosophy is built on strong foundations that have stood the test of time. In fact, it began a few decades ago when friends were invited to join him at the old beach house in Hua Hin to recharge themselves with a weekend of exercise, relaxation and healthy meals based on his own recipes.
Chiva-Som also listed in Top 10 Destination Spas by USA Travel and Leisure Magazine October 2004
For more information on this release, please contact:
Tithikul Suwansri
Tel: 032 536 536
Fax: 032 511 615
E-mail: [email protected] End.
--InfoQuest (NT)--