Bangkok--Oct 13--IDC
Total ADSL subscribers showed strong growth in the first half of 2004 when compared to the latter half of last year, with growth equating to over 250%, according to IDC Asia/Pacific Semiannual Fixed-Line Telecom Services Tracker 1H04. The huge growth was mainly driven by the low-cost ADSL package (590 Baht / month) initiated by True, the leader in the ADSL market. “Thai users, especially residential users, are price sensitive, so pricing strategy is considered the most critical and effective strategy for service providers to gain increased market share from the mass market”, said Neeranuch Kanokvilairat, Telecommunications Analyst at IDC.
Price competition in the market is also a key driver for the market growth as a whole. Total ADSL subscribers in Thailand numbered around 50,000 in the first half of 2004, a figure which can be expected to grow by nearly 1,200% year-on-year by the end of 2004, due to the low subscriber base recorded in the previous period.
While broadband has high penetration rates in some advanced Asian markets, such as Korea, the demand for broadband in Thailand remains in the early growth stage. It is anticipated that demand for ADSL and other broadband delivery methods will reach the next level of development in the first quarter of 2005 when it is anticipated that the level of competition will intensify among the leading players. Migration from dial-up to ADSL or other broadband services will gradually increase over time, despite dial-up now being very inexpensive. Therefore, in the longer-term it is predicted that ADSL subscribers will reach 2.7 million in 2009 with CAGR during the period being 73%.
Figure1: ADSL Subscriber Growth
IDC (October, 2004)
Remark: 2004e is the estimated growth for end of 2004.
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Hotel Plaza Athenee, Bangkok
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For more information, please log on to http://www.idc.com.sg/thailand/infrastructure2004/default.htm. For press queries and interview requests with IDC analysts and other speakers, please call Janjaree Chianwichai at 66-2651-5585-87 ext 110 or email her at [email protected].
For press inquiries, please contact:
Neeranuch Kanokvilairat
Senior Market Analyst, Telecommunications Research
+66-2651-5585-87 # 104
[email protected]
Janjaree Chianwichai
Marketing Executive
+66-2651-5585-87 # 110
[email protected] End.
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