Bangkok--Oct 13--Software Park
The Communication Gap Between IT-Professionals and Their Corporate Clients
10 November 2004
10:00 - 12:00 a.m.
Room 304, 3rd Floor Software Park Building
Chaengwattana Road, Pakkred, Nothaburee 11120
Seminar Objectives:
The corporate buyers seldom want to buy technology; they rather want to buy the added value it can give (like cost reductions, improved service, higher quality, faster turnaround, better control, regulatory compliance, etc.). Software companies need to better understand what the customers need, and be better prepared to communicate with the clients.
Likewise, companies spend millions of dollars buying what their suppliers say they should buy without understanding what they buy.
The results are many failed projects, an extreme waste of money and opportunities for both parties. This is referred to as a 'communication gap'. This seminar will present this communication problem very clearly with real world examples, present some of its causes, and start addressing the issues.
Seminar Topics:
This two-hour seminar will cover:
A case study of the communication gap, and the reasons for this gap
The most common reasons why many IT-projects fail How to reduce the communication (and culture) gap
Seminar Presenter:
Mr. Bo Melin, CEO of Power Flow Consulting Ltd.
Who Should Attend
IT Professionals, particularly:
Project managers
Technical sales
Requirement specialists
Entrepreneurs
Software company CEOs
Non-IT Professionals, particularly:
CEO
General managers
CIO
Project owners and sponsors End.
--InfoQuest (NT)--