American Standard highlights “Family Health” technology targeting health-conscious households

ข่าวทั่วไป Friday October 15, 2004 09:17 —PRESS RELEASE LOCAL

Bangkok--Oct 15--Siam PR. Consultant
American Standard Sanitaryware (Thailand) Public Company Limited highlights its expertise as a world’s leading manufacturer of high quality and health-oriented sanitary ware with the latest concept of “Family Health”. The concept is used to enhance benefits that each American Standard product is providing to health-conscious consumers, creating a clear-cut selling point for the world-class brand of sanitary ware, which means more than just beautiful design.
Mr. Norman Livingstone, Managing Director, Bath & Kitchen Group, South East Asia, American Standard Sanitaryware Public Company Limited, disclosed that his company would be launching a latest campaign entitled “Family Health Technology” to highlight products’ impeccable quality embraced by modern households. “As part of the technology for healthy sanitary ware, American Standard uses the Microban and Super Low-Lead technologies in the production of its products including sanitary ware and water faucet. The technology provides added value to the products, while enhancing confidence and satisfaction on the part of consumers,” he said.
“The Family Health concept helps confirm the company’s image as expert manufacturer producing world-class quality sanitary ware. A logo of Family Health Technology will be put on American Standard products using this particular technology. Nationwide training is prepared to allow sales personnel to understand the value of the concept and be able to explain various benefits to customers,” he said.
Microban Technology is the latest technology developed in attempt to control the growing of bacteria. The technology, certified by the United States, is blended into one with raw materials used in manufacturing toilet bowl, wash sink, baht tub and shower tray. It effectively prevents the growing of bacteria namely e-coil and staph — the main causes of infection within bladder, stomach, intestine and skin. The technology also prevents dirty spots and unpleasant smell on the sanitary ware and within the toilet, through precise blending procedures that permanently combine microban substance with the raw materials. This is a lifetime guarantee for microban efficiency of all American Standard sanitary products.
As for the faucet, American Standard has developed Super-Low-Lead technology to extract lead from brass, which is the main raw material in a manufacturing of water faucet. The lead extraction process helps reduce the level of lead of water going through American Standard faucet to the level required by the international standards. “The entire family can be sure of the quality of water faucet made by American Standard as they are certified by NPS International Institute of the US. Lead level requirement in drinking watrer imposed by this institute is only 2-3 ppb (parts per billion),” he explained.
“Family Health Technology is aimed at making sanitary ware being more than just ordinary sanitary ware, especially in the concern germs and bacteria. The entire family can put their trust on all American Standard sanitary products. Just look for the sign of Family Health on all American Standard sanitary products nationwide,” he concluded.
For more information please contact:
Duangrat Ratanaamnualsiri, Wichittra Tungjerdjarad
Siam PR. Consultant Co., Ltd.
Tel. 0-2693-7835-8 End.
--InfoQuest (NT)--

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