Bangkok--Oct 19--DTAC
Happy today announces that it has teamed up with Giffarine Skyline Unity Co., Ltd., producer and distributor of cosmetics and health care products under ‘Giffarine’ brand, in a bid to expand its distribution into the country’s largest multi-level-marketing chain.
The e-refill solution, to be launched during the first quarter of next year, is expected to create a win-win situation for both companies and their respective clients. Under the scheme, Giffarine’s members will join in as partner who co-develop the system and become Happy’s e-refill agents, offering electronic refill for customers who use Happy’s prepaid phone service. The service will also help generate a lot more incomes for Giffarine’s members.
DTAC’s Co-Chief Executive Officer Sigve Brekke reveals that Happy always values its partnership with Giffarine. Through the convergence, more innovative services will be developed to benefit consumers and to bring unprecedented excitement to both industries.
Giffarine Skyline Unity’s President Dr. Nalinee Paiboon says Giffarine’s members have already helped Happy distribute its prepaid phone products to address emerging needs of its customers for more IT products. In the near future, Giffarine’s members will also join Happy in developing and selling airtime via e-refill system, which believed to bring more convenience to themselves and their customers.
DTAC’s Happy Group Director, Thana Thienachariya adds that Happy has currently been empowered by Giffarine’s members who help the company distribute its starter kit and refill cards via existing channels. As an extension of the ‘channel mobility’ concept, currently adopted by Happy, the two companies agree to develop the country’s first electronic refill (e-refill) system to move their services closer to customers. “Instead of waiting for customers to come to us, we need to bring our service to them. The e-refill solution, the first of its kind in Thailand, will allow customers to have their prepaid phone refilled virtually at their doorsteps. Giffarine’s members, who also act as Happy’s e-refill agents, will enjoy increased mobility as they will no longer need to carry a lot of refill cards with them while visiting customers,” says Thana.
Giffarine is the country’s largest multi-level-marketing chain with over 3 million members nationwide and service center in Hong Kong and Burma.
Happy is prepaid phone service of DTAC, the country’s second-largest mobile phone operator, with nearly 7 million prepaid subscribers across the country. Happy provides Happy SIM, Baby SIM, with longer validity for light users, refill cards and a range of other services under ‘just right’ and ‘kindness’ themes to make customers happy and satisfied. End.