Bangkok--Oct 21--Aziam Burson-Marsteller
Unique features include the story behind the character, all-in-one themes and cartoon caller IDs to give customers a more enjoyable experience
TA Orange, Thailand’s leading wirefree? operator, today announced the launch of Toon World, the latest place for great content in its Orange World multimedia portal. Toon World is Thailand’s funkiest place for cartoons. It offers the greatest number of popular cartoon characters, the widest and most unique selection of stories and formats, the best experience and, by far, the most fun.
At launch, Toon World features over 100 characters with many more to come. Only Orange’s Toon World lets customers choose from so many of their favorite cartoon characters from industry leaders such as Disney, Sesame Street, BeBoyd CG, Cartoon Network, Sanrio, Namco and many others. From Winnie the Pooh to Pang Pond, Toon World has something for everyone.
“Toon World reflects TA Orange’s strategy of driving our 2004 growth by being number one in the Thai market for fun and games,” said Khun Supachai Chearavanont, CEO of TA Orange. “Toon World is for the young and the young at heart. While it’s aimed at teens and young adults, Toon World is ideal for anybody who wants to add some fun and color to their lives.”
Khun Supachai added that handsets with higher-resolution color screens and polyphonic ringtones are making it easier for Thai people to enjoy cartoon themes. “By delivering the best content and providing specially-designed features, Toon World will drive the trend of making high technology more personal and entertaining,” he said.
Toon World has a wide range of much-loved characters from renowned companies such as Disney and Sanrio. Orange, which recently held highly popular promotions featuring Winnie the Pooh and Mickey Mouse, will offer favorites from other Disney features including Bambi; Beauty and the Beast; Cinderella; Dumbo; The Lion King; The Little Mermaid; Sleeping Beauty; Aladdin; Snow White; the Jungle Book; and Disney/Pixar’s Toy Story, Finding Nemo and Monsters Inc.
Also available from Orange’s Toon World are delightful Sesame Street characters such as Big Bird; Bert and Ernie; the Cookie Monster; Elmo; and Oscar the Grouch. Classic cartoon lovers can enjoy their favorite characters from the Cartoon Network including The Flintstones; Powerpuff Girls; Scooby Doo; Dexter; Samurai Jack; Tom and Jerry; and Jonny Bravo. Garfield, Barbie, Bon Bonn and Priston Tale characters are also available in Toon World.
For those who prefer the unique style of Japanese art, Toon World offers Sanrio characters such as Hello Kitty, Badtz-Maru, Keroppi and Sugarcream Puff. Toon World also has popular Thai cartoons such as BeBoydCG characters Joe, Hesheit and Chilled Bear; along with the Pang Pond gang.
“Toon World is more than just colorful drawings and cute characters, as it offers so many extras,” said Khun Ardkit Sunthornwat, Chief of Wireless Multimedia Business for TA Orange. “Consumer insights tell us that cartoons represent role models for the type of person they would like to be. Orange enriches the customer experience by adding exclusive features such as ‘Bring It To Life’, which gives you the story and personality behind each character so people can relate to their favorites characters even better. ”
He added that another exclusive Toon World feature is the all-in-one theme. It includes wallpaper, a screensaver, ring tones, pictures and animations based on a particular cartoon character. The all-in-one theme makes it quick and easy for Orange customers to customize their handsets. As a great gift idea, Orange is also offering six Toon Phones,
including the Nokia 3220, Pantech G300, Pantech G600, Sony Ericsson K500i and Sony Ericsson Z200 with pre-installed content based on Winnie the Pooh and the Nokia 2650 with pre-installed content based on a Mickey Mouse character theme.
“Toon World has many other fun features that make it even more of a joy to use. For example, with caller ID, you can select the picture you want to display when a certain number calls your handset. You can display Barbie when your girlfriend calls or Prince Charming when your boyfriend calls,” said Khun Ardkit.
Another Orange first is the comic strip, in which customers can enjoy a short story 5 to 6 screens long. Toon World also features a video series of 30-second long cartoons. Only Toon World offers this much choice of characters and content in so many different formats.
Orange has a full range of exclusive merchandise to support Toon World. Just Talk prepaid customers will receive a CD box while Talk Plan postpaid customers can get a limited-edition Winnie T-shirt. All Orange prepaid customers can collect a new series of Toon World top-up cards every month. In November, top-up cards will feature princesses from several Disney features, while the December top-up cards will be based on Pooh classic characters.
To celebrate the launch of Toon World, Orange is holding a contest with three grand prizes of a trip for two to Tokyo Disneyland. Everyone who downloads Disney content between November 1 and December 12, 2004, qualifies for the lucky draw. The more you download, the greater your chances to win. Contestants can also win one of 20 limited-edition Mickey Mouse watches.
“Toon World offers the widest variety of cartoon characters, a unique selection of stories and formats and a great customer experience that makes it even more enjoyable,” added Khun Supachai. “With Toon World and other the Orange World content we have launched this year — Photo World and Game World — our strategy of being number one for fun and games isn’t just words… it’s real and part our customer’s lives, every day.”
For more information, please visit TA Orange’s website at www.orange.co.th, visit an Orange Shop or call the TA Orange call center at telephone number 1331.
About TA Orange:
TA Orange provides almost 2.5 million customers throughout Thailand with innovative, high-quality wirefree? communications services on its nationwide 1800 MHz network under the Orange brand name. Orange, the world’s first global wirefree? brand with operations in 18 countries across Europe and beyond, aims to have a presence in markets covering 1.5 billion people worldwide by 2005.
TA Orange’s vision is to create a pioneering, wirefree? future where people can communicate wherever, whenever, and however they wish. The company delivers superior coverage, quality, value and service represented by the Orange brand and its values: straightforward, honest, dynamic, refreshing and friendly. Leveraging its relationships with True Corporation and CP Group, TA Orange offers unique, integrated products and services to the Thai market.
Products and services:
TA Orange offers quality communications services including Just Talk for pre-paid customers; Talk Plan with a range of calling plans from which to choose; Groupshare for small office and home office customers; a Corporate Solutions program for enterprise customers; and innovative services such as Thailand’s first fully functional Thai SMS and real per-second billing.
For further information, please contact:
Steve Vincent or Porntip Lertvechakul Jiraporn Cheewatham or Salitta Subpinyo
Aziam Burson-Marsteller TA Orange
0-2252-9871 0-2647-5247 End.