Bangkok--Oct 26--DTAC
Happy introduces a new mobile edutainment service which provides Happy’s customers with a fun and exciting way to learn English whilst on the move. Called ‘The Avalanger’, the service offers a mobile learning experience for Happy’s customers by delivering English quiz game through the mobile phone via SMS.
With the SMS-based English learning game, Happy’s customers can transform wherever they are into a fun and lively classroom where they can improve their vocabulary, Grammar, writing, reading and comprehensive skills anywhere anytime.
The innovative educational service is jointly offered by Sam Click Ltd for Happy’s prepaid phone users only.
The game is divided into 12 levels from elementary to advance. Each level comes with 15 questions. To apply, a customer simply calls *11091 via Happy’s mobile phone and listen to an instruction on how to select the game’s level. After the application, the customer will receive a SMS with a 6-digit password to access his or her performance report online at http://th.myavalanger.com/home.html
Customers will then receive a multiple choice question with three answers to choose from. If they answer the first question correctly, the system will send them a new question. After completing all 15 questions, they can move up to the next level.
Customers can access the overall analysis of their strengths and weaknesses, read the already answered questions with the explanations for the answers, and check their scores via the website.
During the promotional period, customers applying from now until 15 December 04 will be entered into a lucky draw. The customers can also join in the Avalanger game’s competition with the top scorers will win an assortment of prizes.
The lucky draw will be held on weekly and monthly bases. The 20 lucky winners of the week (the campaign will run for 13 weeks) will be given a Happy’s 300-baht automatic refill each. The first week’s result will be announced on 27 October.
The five lucky winners of the month (two months altogether) will receive a Talking Dict PDA T888 each. The two monthly results will be announced on 10 November and 21 December, respectively.
The campaign’s top scorers will be announced on 21 December. The first-placed winner will win a HP NX5000. The 5 second-placed winners will receive a HP iPAQ H1930 each. The 10 third-placed winners will receive a Nokia 3120 each while the 20 forth-placed winners will get a Happy umbrella each. The prizes are worth 317,400 baht in total. The winners will be informed directly. They can also check the results at www.happydrompt.com
Service charge
A call to *11091 is charged at 3 baht/minute (exclusive VAT)
A transaction on IVR is charged at 3 baht/transaction (exclusive VAT)
A SMS sent to answer a question is charged at 3 baht/message (exclusive VAT) End.