Bangkok--Oct 29--Aziam Burson-Marsteller
Pharmanex, the natural healthcare division of Nu Skin, has launched a new campaign called "What's Your Score?" to promote the Pharmanex BioPhotonic Scanner, the world's first non-invasive anti-oxidant measuring tool. Under the leasing program, Pharmanex is offering 60 scanners worth a total of 60 million baht to local distributors. The launch event will take place on Monday November 8 at Central Pinklao.
"We have worked closely with our top-ranking Team Elite distributors to
make Thailand the first country in Southeast Asia to launch the Pharmanex
BioPhotonic Scanner leasing program," said Pakapun Leevutinun, General Manager of Nu Skin Personal Care (Thailand) Limited.
"With the Pharmanex BioPhotonic Scanner, we're the first company to offer Thai consumers fast and non-invasive measurement of their skin carotenoid
anti-oxidant levels. All it takes is a simple and painless hand scan and the results are available within five minutes. The Pharmanex BioPhotonic Scanner provides scientific proof of the benefits LifePak supplements actually deliver. This reflects Pharmanex's slogan 'the measurable difference'," added Pakapun.
The leasing program will kick off with a consumer launch event at Central Pinklao on Monday, November 8, from 15:00 to 19:00 hrs. The launch event
includes four main activities: 1) the Pharmanex BioPhotonic Scanner Showcase offering consumers a chance to check their skin carotenoid anti-oxidant levels; 2) an Anti-Oxidant Talk Show featuring Kanokphan Haetrakul, Ravin Naewmalee, Dr. Suneerat Saengvirojkul and Archarn Sullaya Kongsomboonvej; 3) the VT Vegetable Championship, Thailand's first vegetable eating championship that offers winners a two-year supply of LifePak products plus special gift sets worth 100,000 baht and features Funden Chanyatanakorn as a contestant; and 4) Top Score! ? the search for the healthiest person with the highest anti-oxidant score. The winner will get a one-year supply of LifePak anti-aging products plus special gift sets worth 50,000 baht.
"The highlight of the consumer launch event is the 'VT Vegetable
Championship', offering vegetable lovers a chance to set a new record for
Thailand. So far, we have received dozens of applications from consumers
throughout the country and we expect the event to be very exciting for
health-conscious people," said Pakapun.
Those interested in participating can apply by calling Khun Jittima at
0-2791-8500 ext. 8554. Following the launch event is a Bangkok roadshow that will visit two locations. The first is the lobby of the Abdulahim Building on Thursday, December 2 and Friday December 3, while the second is the Piyarom Sport Club on Sukhumvit Road on Saturday December 25 and Sunday December 26. Both events run from 11:00 to 19:00 hrs.
"We expect the Pharmanex BioPhotonic Scanner leasing program will reach
50,000 consumers and help boost fourth quarter sales by 30%. We're confident that the leasing program will also contribute to the success of Pharmanex, making it one of the top three supplements in the Thai direct sales market within three years," added Pakapun.
Nu Skin Personal Care (Thailand) Ltd. is a unit of Nu Skin Enterprises, USA and has operated a direct sales business in Thailand for over seven years offering Thai people a wide range of Nu Skin personal care products, Nu Colors cosmetics and Pharmanex dietary supplements. The company is currently a member of the Thai Direct Selling Association and operates 12 services centers and has 230,000 distributors and members nationwide.
Note to editor:
The Pharmanex BioPhotonic Scanner has been approved by the Food and Drug Administration as a non-medical device and information about it may be
published.
The Pharmanex BioPhotonic Scanner is the world's first portable,
non-invasive device that can measure skin carotenoid levels, which is the antioxidant level in body tissue. A safe, low-energy blue light laser in the scanner quickly determines carotenoid antioxidant levels. It also provides results close to a blood test but with no physical discomfort and the results are available right away. The Pharmanex BioPhotonic Scanner was originally developed by the University of Utah's Center for Biomedical Optics, based on 'Raman Spectroscopy' originally developed by Dr. C.V. Raman. It can also measure the effectiveness of LifePak, Pharmanex's flagship product. The scanner is certified by the King Mongkut Institute of Technology University Thonburi as a safe, non-invasive device.
Following the success of scanner launches in the U.S., Japan, Hong Kong, Singapore and Malaysia, Thailand will be the first country in Southeast
Asia to introduce the Pharmanex BioPhotonic Scanner leasing program. Sixty of the one million-baht devices will be available to top-ranking Nu Skin distributors nationwide starting in November 2004.
For further information, please contact:
Parnuma Tongkrabil Barakorn Petchnoi or Marnit Klinchit
Nu Skin Personal Care (Thailand) Ltd. Aziam Burson-Marsteller
Tel. 0 2791 8500 ext. 8551 Tel. 0 2252 9871
Email: [email protected] Email: [email protected] End.