Bangkok--Nov 9--TQPR (Thailand)
ideas! Asia 2005, 12-14 April 2005, the region’s most comprehensive and wide ranging advertising and marketing conference and exhibition, is organizing the first in a series of Think Tanks, which will take place in Bangkok on 30 November 2004. The ideas! Thailand Think Tank is being held in conjunction with a two-day conference on Integrated Marketing Communication, the IMC Thailand 2004: The Next Generation Best Cases & Tools, a partnership project by Traffic Corner Holdings, the JC Alumni Association and PCP Asia, organized to celebrate the 50th anniversary of the Faculty of Journalism and Mass Communication, Thammasat University. More information may be found at www.IMCThailand.com. This dynamic interactive discussion forum has been created for CEOs, CMOs, Managing Directors, Marketing Directors and other senior corporate marketers who wish to look into the future of marketing.
Designed specifically with senior level marketing professionals in mind, the ideas! Think Tank Thailand is a regional event for marketers in Asia who share a strong interest in expanding business to the region, understanding marketing development in the local markets, broadening their network with industry experts and creating opportunities to penetrate local markets.
The ideas! Think Tank Thailand will be the first of similar events to be held in Bangkok, Kuala Lumpur, Delhi and Shanghai, in addition to the regional ideas! Asia Think Tank, which will be held in Singapore, a special program of ideas! Asia 2005.
Elly Kreijkes, ideas! Asia’s Conference Development Manager, said, “There is a growing need amongst senior marketing executives to exchange ideas on the emerging opportunities in marketing in an interactive setting, but time is always a constraint. With our local Think Tanks we are providing a strategic platform for this group of top-level marketers who only need to reserve half a day in their busy schedule. The innovative interactive format of the Think Tank together with the active input required from the participants will provide them with great senior level networking opportunities".
The ideas! Think Tank Thailand will explore two topical issues: 1) “the impact of new technologies on integrated marketing communications” and 2) “future marketing think”. Questions to be addressed will include (under topic 1): “How to reallocate the sales and marketing investment mix to fund more high performance web marketing tools?” and “How to effectively position interactive in the media mix to optimize traditional campaigns?”; and (under topic 2): “Marketing in the age of consumer control: how to cope with an industry driven by an informed and empowered consumer?”. Participants confirmed so far include:
Moderators
Dr Kavita Karan, Asst Professor, School of Communication and Information, Nanyang Technological University, Singapore
Dr Madan Mohan Rao, Research Director, AMIC (Asian Media Information and Communication Centre), India
Panellists
Adrian New, Senior Vice President, Advertising Sales & Marketing, CNBC Asia Pacific, Singapore Alex Moore, Chief Guru - Managing Director, Web Guru Asia, Hong Kong Apirak Apisarnthanarak, Business Director, FCB Worldwide, Thailand David Ketchum, Founder & CEO, Upstream Limited, Hong Kong Ian Stewart, CEO, The Filter Group, Thailand Jeffrey Seah, Managing Director, SMG RCG/Starcom IP Asia, Regional Director Product Development and Digital Media, Starcom Mediavest Group, Asia, Singapore Justin J. Barnett, Senior Vice President, Corporate Affairs, Tesco Lotus Bangkok, Thailand Matthew Godfrey, Chief Operating Officer, Bates Asia, Singapore Pannee Parndejpong, Director of Communication, Nestle (Thailand) Ltd, Thailand
Ron Jacobs, Integrated Marketing Communications Department, Medill School of Journalism Northwestern University, USA
Said Shen Tan, Project Manager for ideas! Asia, “The ideas! Think Tank Thailand is a superb example of how ideas! Asia is placing end users’ needs front-and-centre this year. The Think Tanks have been designed to bring a very high level of strategic thinking to the table, actively involving the region’s most senior marketing professionals, and this complements other specialized programs of ideas! Asia”.
Positioned as the marketplace for marketing professionals, ideas! Asia 2005 has been designed as a top-level conference and vendor showcase to enable marketers to meet the challenges of an increasingly complex and competitive world. In its second year, ideas! Asia 2005 has been fine-tuned and greatly enhanced.
The centrepiece of ideas! Asia 2005 remains the ideas! Asia Conference. Designed as a multi-tracked conference, it will provide strategic perspectives on market trends and developments in the world of marketing. “The conference format will be far more interactive than any other conference,” said Ms. Tan, “The sessions will be designed to meet the varied needs of marketers from different industries, work scope and at different levels, from B2B or B2C, a marketing manager of a local SME to a regional marketing director for a global MNC.”
The ideas! Asia Exhibition, meanwhile, will showcase leading edge ideas, products and services relating to the world of marketing, with special emphasis on marketing technology and mobile marketing. The ideas! Award Gallery, featuring outstanding marketing solutions from the Asian region and around the world, will also be one of the event’s attractions. ideas! Asia will also feature numerous networking events including whisky tasting and a “dark room dinner”.
www.ideasMarket.com has more information on ideas! Asia.
Suntec Integrated Media (SIM) is a full service exhibition and conference organiser established to conceptualise and develop specialised business events for identified industries and market segments, as well as to provide a platform for overseas organisers to enter the Asian market. Further information about ideas! Asia 2005 may be obtained from www.ideasmarket.com and from the organiser's website www.suntecintegratedmedia.com
For Thailand:
Tom Van Blarcom/ Kuntawat Sirijangkapatana
TQPR (Thailand)
Tel. +66 2260 5820
E-mail: [email protected]
For show information:
Shen Tan
Suntec Integrated Media
Tel: +65 6825 2265
Cell: + 65 9488 8782
E-mail: [email protected]
For Singapore:
Danny Chaplin
Chaplin Public Relations
Tel: +65 6256 5100
Cell: +65 9862 6140
E-mail: [email protected] End.