Bangkok--Nov 10--Aziam Burson-Marsteller
Kimberly-Clark Thailand Limited, the leading manufacturer and distributor of tissue products in Thailand, has today launched a collection of new Pop-Up napkin dispensers — D?cor Pop-Up. Developed by Kimberly-Clark Professional, a business unit of Kimberly-Clark Thailand, these products will serve to fulfill customer needs and provide high-quality dispenser alternatives, particularly for institutional customers.
“Driven by our corporate business philosophy on innovation, the new D?cor Pop-Up napkin dispensers were created to fulfill the demands of our institutional customers who are appealing to consumers with trendy lifestyles,” said Ms. Varaporn Dhamcharee, Director and General Manager—Kimberly-Clark Professional. “With three new designs, D?cor Pop-Up napkin dispensers will enable restaurants, which are our primary target market, to maximize the use and benefits of Kimberly-Clark’s products by offering an alternative napkin dispenser as colorful decorations while enhancing the overall ambience.”
Kimberly-Clark Professional has created 3 cover designs for the D?cor Pop-Up napkin dispensers: Ripple Blue, Ivy Brown and Neo Black. Ripple Blue is best suited for a lively, colorful atmosphere, e.g., ice-cream parlors, trendy restaurants. It creates a refreshing feeling and liveliness. Ivy Brown is suitable for relaxed or earth-toned venues, e.g., caf?s, bakeries, garden restaurants. Neo Black reflects modernism. It is ideal for metallic-design restaurants or pub & restaurants. The dispensers’ masks are removable so that the restaurants can change the masks according to their preferences in order to enhance the desired atmosphere. Each dispenser also has a toothpick holder. A pen holder is also available as an option, which provides complete functionality and improved hygiene for restaurants.
The concept for these new designs is called ‘Match Your Style’, which derives from Kimberley Clark’s observations of current market demand. Restaurants owners are increasingly concerned about their restaurant’s ambience because today’s consumers are more likely to look for venues with unique or attractive decorative styles. As a result, the new D?cor Pop-Up dispensers have been created to be used as decorative items which provide complete functionality in the dispenser.
“In terms of the marketing strategies to support this new product line, Kimberly-Clark Professional will focus on the direct exposure of the products to its institutional customers through product sampling and special events. It will also be using other integrated marketing communication efforts, e.g., PR events, magazine advertising, free premium giveaways, marketing promotions and website advertising,” added Varaporn.
The new D?cor Pop-Up napkin dispensers are now available for restaurants and other public places through Kimberly-Clark Professional and its distributors, or contact KCP customer center at 02 230 3003.
About Kimberly-Clark
Kimberly-Clark Corporation is the producer of some of the world's most famous brands including Kleenex?, Huggies?, SCOTT?, and Kotex?. With manufacturing facilities in over 43 countries, and with sales and distribution in over 150 countries, Kimberly-Clark is the largest manufacturer of household and personal care products in the United States, and the world's second largest manufacturer of tissue products. The company employs over 64,000. Kimberly-Clark Thailand operates manufacturing facilities in Pathum Thani and Samut Prakarn provinces and head office are located in Bangkok.
To keep up with the latest Kimberly Clark news and to learn more about the company's 132-year history of innovation, visit www.kimberly-clark.com and www.kcprofessional.com
Registered Trademarks of Kimberly-Clark Corporation or its Affiliates.
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For more information, please contact:
Sribenja Semmeesook or Satida Sritunyatorn
Aziam Burson-Marsteller
Tel. 0-2252-9871
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