Bangkok--Dec 16--Hill & Knowlton Bangkok
LAUNCH OF MOTOROLA E680: MULTIMEDIA AND MOBILITY ON DEMAND
Delivering the Optimum in Multi-Media Content for Mobile Entertainment Enthusiasts,New Model E680 Fuses Connectivity with Entertainment
Motorola Thailand today showcases the new Motorola E680 created to spark excitement from mobile music and video visionaries. The Motorola E680, under the concept ‘Entertainment in Your Hand’, seems to be setting a fashion for what could be called a PDE (Personal Digital Entertainer). Indeed, the Motorola E680 offers four platforms: music, movie, game and PDA for personal organization. This innovative combination of entertainment functionalities is supported by 3D stereo surround sound speakers, RealPlayer? software, MP3 music download, built-in FM radio, and an integrated VGA camera for picture/video capture and playback in portrait or landscape mode.
Designed with an 8-way navigation key, vibe sync feature, and J2ME? technology for downloading music, 3D new games, screensavers, musical ringtones and more*, the model E680 beats any moment of boredom with ease. Providing an ideal complement to these entertainment features, Bluetooth? wireless technology, extensive PIM functionality with picture caller-ID* and Instant Messaging Support offer seamless connectivity and content.
“The introduction of the model E680 is the latest example of our team’s strong commitment to Motorola’s global entertainment, especially music initiatives,” said Khun Chongruk Sakulpakdee, Country Manager Motorola Thailand. “For consumers who desire the combination of whimsical and practical features, the Motorola E680 represents the ultimate mobile companion.”
Mr. Pongsakorn Corvanich, Marketing Manager, Personal Communications Sector, Motorola (Thailand) Ltd. revealed that “Rounding out this powerful feature set and offer, the model E680 boasts a special offer of including a 256MB in-built user memory card — an amazing plus compared to the usual average 64MB on the market”.
“Motorola has an extensive marketing plan for the launch of E680 including advertisement campaign. Customers in Thailand will receive the full Fan Chan movie downloaded on their Motorola E680. Inco-operation with distributors, customers to the Motorola E680 will also get at Blisstel the Incredibles trailers, T-shirts and caps; at Jaymart complimentary Britney Spears’ latest album and wallpaper and at Telewiz free GPRS and Premier League Live Soccer for one month, including multi sim from Mobile From Advance“ Mr Pongsakorn added.
The Motorola E680 offers consumers:
Instant Replay: Through the eyes of the model E680’s VGA camera with 8x zoom, users can snap still shots and capture video of up to 2 hours on the large 240 x 320 color screen. And sharing and storing images is simple — just send to compatible devices via Multi-media Messaging Service (MMS), use the removable personal memory chip, download content onto a PC via USB or Bluetooth? wireless technology. Choose your favorite picture and then share away.
Psychedelic Sound: The 3D stereo sound speakers, RealPlayer? software, MP3 music download/playback and embedded MIDI ringtones give users a variety of mobile music options for clearer and louder audio adrenaline. For the ultimate experience, enjoy the music from the MP3 player or built-in FM radio on the Motorola stereo headset.
Beat It: The Motorola E680 keeps minds occupied and fingers engaged with 3D graphics, preloaded and downloadable J2ME games and 8-way navigation and gaming keys. Additionally, MIDI background music and MP3 sound effects for elevated illustrations keep users alert and entranced with each move and turn.
In Sync: As an extension of the office, the Motorola E680 provides seamless connectivity thanks to Java Technology on the Linux OS platform, Bluetooth Wireless technology, GPRS and RealPlayer make it quick and easy to message, e-mail and organize while on-the-go.
Pricing and Availability
The Motorola E680 is available at 22,900 Baht. For more information, please contact the MOTO Call Center at 0-2351-8666, or visit Moto ServiceOne on the 4th floor of Silom Complex or on the 5th floor of Central Pinklao, or www.motorola.co.th
About Motorola
Motorola, Inc. (NYSE: MOT) is a global leader in wireless, broadband and automotive communications technologies that help make life smarter, safer,
simpler, synchronized and fun. Sales in 2003 were U.S. $27.1 billion. Motorola creates innovative technological solutions that benefit people at home, at work
and on the move. The company is also a progressive corporate citizen dedicated to operating ethically, protecting the environment and supporting the communities in which it does business. For more information: www.motorola.com.
*Network, subscription and SIM card or service provider dependent feature. Not available in all areas. The Bluetooth? word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Motorola is under license. Java and all Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. MOTOROLA and the
Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. ? Motorola, Inc. 2004.
For more information, please visit:
http://www.motorola.com/mediacenter
or contact:
Stephanie Batot / Pongsatorn Prucsari
Hill & Knowlton Thailand
Tel. 026273501 # 102, 116
Fax. 026273510
[email protected] / [email protected]
Click for photo release at www.thaipr.net End.