Bangkok--Dec 16--AIS
Advanced Info Service PLC, or AIS, reaffirmed its commitment to providing benefits to customers with the launch of AIS Card which will give various special privileges per individual preference to members.
Kittsanan Ngamphathipong, Executive Vice President - Marketing, Advanced Info Service, revealed that the AIS Card program is part of the company’s new marketing strategy called customization, which focuses on providing what customers want to fit their individual lifestyles and preferences. Such strategy is a new consumer approach, which has never been adopted before in Thailand.
“AIS Card is a new attempt of AIS in responding to needs of and offering more privileges to 15 million members in GSM advance, GSM 1800 and one-2-call! systems. The launch of the program today is in line with our next year’s plans to be proactively focused on customization and customer-on-demand strategy on a mass consumer level. We are proud to be Thailand’s first company to adopt the strategy, “ said Kittsanan.
AIS Card is a privilege card for AIS customers who have been subscribing for six months up. AIS will send the card to GSM advance and GSM 1800 subscribers via mail, with no application needed. For One-2-Call! users, AIS Card application can be made at AIS outlets nationwide.
The new program combines various services and products to specifically cater to the individual needs and preferences of AIS customers via more than 400 outlets of AIS partners.
Customers can choose for themselves their preferred privileges via four channels; SMS, WAP mobile, AIS websites and AIS outlets nationwide, constant news updates and promotions from whatever shops
The fact that customers get to choose what they prefer allows them to receive what they really want because AIS has learned from the research that being able to choose what they truly want will create utmost customer satisfaction, thereby enabling the company to likely retain their customer base.
Privileges for AIS partners’ outlets cover all the aspects of life of today’s customers, including services from restaurant, holidays, shopping, health care, knowledge-enhancing courses and all kinds of entertainment as well as other daily activities.
Examples of such privileges that AIS customers will receive from its partners in AIS Card program are 5% discount from Oishi Japanese Buffet Restaurant and Oishi Express and 10% from Oishi Sushi Bar, 10% discount and Bt400 voucher from Log Home when eating out at the restaurant for Bt1,000 up, 5% discount for courses at EF English First, 10% discount at Major Bowl & Karaoke, 10% discount for services at Chalachol Hip Salon, 10% discount for room billing and 5% discount for medicine billing at Rama 9 Hospital as well as discount from other partners including Dusit Thani Hotel group, See Fah Restaurant, Giordano and Mang Pong.
Apart from the privileges from shops and famous brands, AIS also provides its customers with any special interesting gift items and tickets to special festivals and events. For this season, with the AIS Card, AIS customers can enter Amazing Fun Park and play the Roller-Coaster for free until January 9, 2005.
In addition, AIS customers can have 5-45% reduction from shops in Siam Center and Siam Square with the AIS Card logo from now on until March 15, 2005.
“AIS Card provides customers with privileges that exceedingly covers all aspects of the contemporary lifestyle of today’s consumers. With just an AIS Card, you can live a colorful life everyday,” concluded Kittsanan.
AIS launched the card program at Siam Center where most of its initial phase partners run their businesses. The network will be expanded nationwide to provide a new kind of consumer experience to consumers across the country. In this first phase, privileges will be limited only to individual subscribers and users of the afore-mentioned systems. Later, corporate members will receive the similar benefits.
For more information
Chinnaree Tanmanee
[email protected]
AIS Public Relations Department
Tel. 0 2299 5814
Preecha Khunsong
([email protected])
Ruanrudee Taweepol ([email protected])
Ogilvy Public Relations Worldwide Ltd.
Tel. 0 2632 8300-7 End.