Bangkok--Dec 21--Chuo Senko
Chuo Senko spins off PR department to set up subsidiary company named “Be1 Communications” The new company provides one-stop PR and marketing communication services.
Leading Japanese advertising agency Chuo Senko announces an official opening of its public relations subsidiary company named “Be1 Communications,” a full-service public relations and marketing communication company established to cater to the rising demand for PR services. Headed by managing director “Jongkolnee Subruenruay,” Be1 Communications expects to bill 120 million baht in 2005.
Ms.Jongkolnee Subruenruay, managing director of Be1 Communications Co., Ltd., said that, in response to the fast - growing public relations and marketing communications industry, the management of Chuo Senko (Thailand) plc. has approved a spin off of its public relations department to set up company named “Be1 Communications Co., Ltd.” The new company’s registered capital is 10 million baht, of which Chuo Senko (Thailand) plc holds the majority, and the the Agency’s employees and general public the remaining. Senior management of Be1 Communications also includes Mr. Mitsushige Nakamichi who serves as President and CEO, and Mr. Vichien Lingchongsubongkoch , who is named Executive vice president.
“Chuo Senko’s public relations department was first opened in 1990 as a support function for the Agency’s clients such as A.P. Honda, Hitachi, and Yum Yum. However, as our services and reputation became more recognized among clients from both private and government sectors, our billings grew steadily each year. With such a positive outlook, the management decided to upgrade the existing PR department to be an independent company early in December.
As a company, we are better positioned to serve our clients with high quality, full-service public relations and marketing communications programs,” said Ms. Jongkolnee.
Ms. Jongkolnee added that one of the key strengths of Be1 Communications is that the company can effectively provide a one-stop public relations and marketing communication service, using cutting-edge strategies that are tailor-made to suit clients’ varying needs. The company’s wide range of services include corporate image building, crisis management, and general public relations programs such as pres conference, product launch, photo release and social contribution programs.
At present, Be1 Communications’ clients are private companies and government organizations . On the client list are; for example, Shineedotcom, Nahm sanitary ware, A.P. Honda, Yum Yum, NC Food, Emporium Suite , the Ministry of Natural Resources and Environment, the Express Way Rapid Transit Authority of Thailand, the National Research Council of Thailand, Current number of staff is 10 persons, which is likely to be increased in the near future to meet with the expansion. Targeted billing for first year’s operation is 120 million baht.
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