Bangkok--Dec 24--Leo Activation
Leo Burnett Bangkok has officially been recognized as the best Leo Burnett agency in the Asia Pacific region. The agency recently won the ‘Bright Star’ award at Leo Burnett’s global network agency of the year awards.The awards presentation was held in Chicago, where all 94 offices in the Leo Burnett global network joined to celebrate the year’s most outstanding work and toast the network’s most successful agencies.The agency of the year jury, made up of Leo Burnett senior management from around the world, judged each agency on its 2004 performance in the categories of creative output, new business success, reputation enhancement and overall business performance. The agency that received the highest overall score was crowned Leo Burnett Worldwide Agency of the Year. Other top performers were honored as "Bright Star" agencies (agency of the year finalists) and "Rising Star" agencies (agencies to watch) in each region. Out of the 94 offices Leo Burnett Bangkok was one of three global finalists and was awarded the ‘Bright Star’ award for it’s success as Asia-Pacific’s best performing Leo Burnett agency. Speaking on the occasion, Miss On-Usa Lamliengpol, the managing director of Leo Burnett Bangkok, said: “We have been working extremely hard to deliver the highest quality creative work this year. I’m pleased that our effort and commitment to create only the best work has brought us to this level of success. The ‘Bright Star’ award is something we are very proud of winning.’’In 2003, Leo Burnett Bangkok was awarded the ‘Rising Star’ award. The achievement to now win the ‘Bright Star’ award this year is not only rare it also points to the successful evolution of the agency.Miss On-Usa attributed the success to the ‘client centric’ policy of the agency, which has put emphasis on working closer with existing clients and offering services to them in more marketing communication areas.“This strategy has allowed us to develop relevant creativity that can respond to our clients’ needs more effectively. Our creative work for clients like Hang, Thai Mobile and Adda shoes were among those selected from Leo Burnett offices worldwide to screen at the recent annual celebration. The work was greatly applauded for it’s freshness and brilliance,’’ said Miss On-Usa. She also added that, “Awards like this prove that Leo Burnett Bangkok is one of the most outstanding agencies in the Burnett global network. It is very unusual for any single agency to maintain such a high level of creative work and be able to win major awards in two consecutive years.’’ Among the other winners were Leo Burnett Sao Paulo who won the `Bright Star' for the North America/ Latin America region, and Leo Burnett — Madrid who won the `Bright Star' for the Europe/ Middle East/Africa region. Burnett Chicago was honored with the ‘Supreme Vision Awards’ for Marlboro’s. The award coincides with the 50th anniversary of one of the world’s most enduring campaigns.
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Contact: Junjira pPhongpaisithi
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Leo Activation Co; Ltd
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