Bangkok--Jan 11--PC & Associates Consulting
Motorola supplies Push-To-Talk over Cellular System (PoC) to Turkcell
Improving the range, quality and choice of voice services for Turkey’s mobile subscribers
Motorola Inc. (NYSE: MOT) today announced a contract to deliver a Push-To-Talk over Cellular (PoC) system to Turkcell, Turkey’s leading GSM operator. Turkcell’s PoC service is available to subscribers using Motorola’s V400p handsets.
With Motorola’s PoC system, Turkcell now offers its subscribers walkie-talkie style mobile phone conversations with individuals or groups of friends or colleagues. A one-touch dedicated button to presence-enabled phone contacts, gives users the flexibility of mobile messaging combined with the familiar use of voice.
“Turkcell prides itself on being an innovator. We are always looking to offer excellence, choice and new products to our customers. Motorola has proven PoC expertise and we want to pass on the benefits of this advantage to our valued customers. Motorola’s PoC service opens up a whole new realm of voice services,” said Muzaffer Akpinar chief executive officer for Turkcell. “We predict the demand for PoC will grow as quickly as SMS and we want to be ready in time. As an operator we see PoC as an opportunity to expand services in the existing market.”
Motorola currently has 23 contracts to supply PoC infrastructure solutions to customers operating in 27 countries and territories worldwide. The contract with Turkcell is in addition to commercially launched systems in North America, Latin America, Asia Pacific and EMEA and a number of PoC trials and market pilots that Motorola has scheduled with wireless operators in EMEA throughout the remainder of 2004 and into 2005.
“This contract with Turkcell demonstrates the importance European mobile operators are placing on PoC services. Turkcell represents a significant opportunity for Motorola to show technology innovation whilst working with an important regional operator with exciting growth potential,” said Margaret Rice-Jones, corporate vice president and general manager for Motorola’s networks business in EMEA. “PoC is our first IMS application and shows our commitment to future VoIP and network convergence technology.”
Motorola’s PoC solution is based on its IMS platform, which lays the foundation for further ‘Push-To’ applications including Push-To-Text, Push-To-View, and Push-To-Video. In addition to providing its PoC server and handsets, Motorola’s PoC client software is available for license to third party handset manufacturers and software developers.
Editor’s Notes
Push-to-Talk over Cellular Defined
Push-to-Talk over Cellular is similar to a walkie-talkie experience; it is a means of quick one-to-one or group communication. Instead of dialling a number to start a conversation, with one push of a button you simply go to a “buddy list” and select the person you want to contact. Push the button again, talk and your voice is heard by the recipient.
You can also create group calls so everyone on your buddy list can hear your message simultaneously — just as in a telephone conference. Instead of having to call each recipient individually, a push of the key is all it takes to send a message directly to an entire circle of friends or work colleagues, for example.
For network operators, PoC opens up a whole new realm of voice services, as it significantly enhances telephone service. Experience has proven that consumers with PoC features on their phone tend to use their handset more, potentially providing mobile operators with higher average revenues per user. And, PoC service fits a variety of user needs i.e. small, medium and large enterprises that need frequent intermediate contacts.
Motorola & Interoperability
Motorola is committed to the industry-led effort to define technical standard specifications for PoC. Interoperability is an enabler for broad-based acceptance of a new service like PoC and is fundamental to ensuring PoC services to meet user expectations whether on their home network or whilst roaming. Motorola continues its work with other industry leaders and has announced joint interoperability testing to promote a final PoC standard for submission to Open Mobile Alliance (OMA).
In February 2004, Motorola announced its PoC Device Interoperability Program, extending its commitment to make its interface specifications available to licensees, and will help speed the introduction of a wider choice of PoC handsets to market, benefiting both consumers and operators.
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace, and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US$27.1 billion in 2003. For more information: www.motorola.com.
About Turkcell
Turkcell is the leading GSM operator in Turkey with 22.3 million postpaid and prepaid customers as at the end of the third quarter 2004. Turkcell provides high-quality wireless telephone services throughout Turkey and has coverage of 100% of the towns with more than 10,000 inhabitants. Turkcell provides roaming with 423 operators in 173 countries as of November 30, 2004. Turkcell is the only NYSE listed company in Turkey. Turkcell has interests in international GSM operations in Azerbaijan, Georgia, Kazakhstan, Moldova and Northern Cyprus, which have a total of 3.5 million subscribers as of September 30, 2004.
MOTOROLA and the stylised M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. ? Motorola, Inc. 2004.
Media Contacts:
Stephanie Forrest
Motorola Networks
T: +44 7739 884452
stephanie.forrest@motorola.com
SzeKi Sim
Motorola Global Telecom Solutions Sector
+65 6486 2696 (office)
szeki.sim@motorola.com
Maythavee Chalermtanasak for Motorola
PC & Associates Consulting Co., Ltd.
Tel: 02-971-3711 Fax: 02-521-9030
Email: [email protected] End.